PPC Manager / Paid Media Manager

PPC Manager / Paid Media Manager

Location: Fully Remote

About the Role

We’re looking for an experienced PPC Manager / Paid Media Manager to own and optimize paid media campaigns across Google Ads and Meta Ads for a growing portfolio of clients.

This is a highly hands-on role for someone who combines strong technical PPC expertise with strategic thinking, creativity, and analytical problem-solving. You won’t simply monitor dashboards or rely on automated campaign settings—you’ll be expected to build campaigns thoughtfully, understand what drives performance, identify opportunities, and continuously improve results.

The ideal candidate has experience managing multiple client accounts, preferably within a digital marketing agency, and has a strong track record with lead-generation campaigns for local or service-based businesses.

What You’ll Do

• Manage multiple active PPC campaigns across Google Ads and Meta Ads, with the portfolio expanding over time.
• Build and launch complete paid media campaigns from the ground up, including campaign structure, targeting, audiences, offers, and testing strategies.
• Develop and manage campaigns focused primarily on lead generation, customer acquisition, and brand awareness.
• Take a strategic, hands-on approach to campaign management rather than relying heavily on platform automation.
• Continuously monitor performance and optimize campaigns against established KPIs.
• Analyze campaign data to identify performance issues, opportunities, and areas for improvement.
• Diagnose underperforming campaigns and develop actionable solutions.
• Develop and execute structured testing across audiences, creative concepts, offers, messaging, and campaign configurations.
• Collaborate with internal team members when creative assets or additional campaign support are required.
• Manage multiple client accounts across different industries while maintaining strong organization and attention to detail.
• Proactively identify opportunities to improve performance without waiting for detailed instructions.

What We’re Looking For

• Strong hands-on experience managing Google Ads and Meta Ads.
• Proven experience with lead-generation PPC campaigns.
• Strong understanding of Google Ads campaign architecture, targeting, bidding, keyword strategy, conversion optimization, and performance analysis.
• Strong understanding of Meta Ads audiences, campaign structures, creative testing, and optimization.
• Ability to build and manage campaigns independently rather than depending primarily on automated campaign solutions.
• Experience diagnosing performance problems and making data-driven optimization decisions.
• Strong analytical and problem-solving skills.
• A creative approach to campaign structures, audiences, offers, ad concepts, and testing.
• Experience managing multiple campaigns or client accounts simultaneously.
• Previous experience in a digital marketing or performance marketing agency is strongly preferred.
• Experience working with local or service-based businesses is a strong advantage.
• Fluent English communication skills.
• Comfortable working independently in a remote environment.

The Ideal Profile

You are someone who takes full ownership of campaign performance. You don’t need constant direction to determine what should be tested, optimized, or improved.

You’re comfortable challenging existing approaches when the data suggests there is a better solution, and you combine strategic thinking with the ability to personally execute the work.

Most importantly, you are proactive, accountable, highly self-managed, and results-oriented. You care about measurable output and campaign performance—not simply completing assigned tasks.

Nice to Have

• Agency experience managing paid media for several clients at once.
• Experience with industries such as professional services, real estate, home services, local businesses, or other lead-generation-focused businesses.
• Experience scaling successful lead-generation campaigns.
• Familiarity with conversion tracking, attribution, landing-page performance, and lead-quality analysis.
• Experience working against defined performance KPIs and growth targets.