PPC Performance Marketing Head

Lead PPC Manager

Khepri Digital · Full-time · Remote (Singapore hours, GMT+8)

About the role

Lead paid media across Google and Meta for our client accounts. You own strategy, quality, and performance — and you audit and approve the work of two advertising executives (one on Meta Ads, one on Google Ads) who execute campaigns alongside you. This is a hands-on, technical lead role: you set the standard, review the work, and level up the team.

Would be nice there is Google Hotel Ads, AI Max, Google 360 Experience as well.

Responsibilities

• Understand each client's brand, USPs, and positioning
• Audit and approve campaigns and strategies across Google & Meta Ads, working with the executives
• Own Creative Testing & CRO strategy
• Own strategy for major accounts, in both pre-pitch and post-pitch phases
• Run performance reviews and forecast campaign metrics
• Build and maintain reporting dashboards
• Set up Google Tag Manager and Analytics tracking
• Own operations and SOPs for internal ad operations
• Train and upskill the PPC team

Requirements

• 3+ years in Google Ads PPC and/or social media (Meta) advertising
• 2+ years hands-on setting up analytics and tracking — Google Tag Manager and/or Facebook Pixels
• Experience in programmatic advertising (DV360)
• Sustained, evidenced ROI track record (at least 2–3x) with proof of work
• 1+ year in operations management, able to evaluate and define SOPs

Preferred

• Experience in fast-adapting niches (SaaS, Cannabis, iGaming)

Note: We follow the Singapore calendar, including Singapore public holidays.