PPC Specialist

About Asiacruit

At Asiacruit, we connect top talent with forward-thinking organizations across industries. Our mission is to help businesses grow through smart, strategic, and people-focused solutions. We support companies by providing high-quality talent for both local and global markets. If you are analytical, collaborative, and committed to enabling business growth, we invite you to apply.

About the Role

We are looking for a PPC Specialist to plan, execute, optimize, and report on paid search and digital advertising campaigns.

You will be responsible for managing pay-per-click campaigns across platforms such as Google Ads driving qualified traffic, improving conversion performance, and supporting measurable business growth.

This role is suited for a performance-focused digital marketing professional who is comfortable working with campaign data, testing strategies, managing budgets, and turning insights into actionable improvements.

What You’ll Do

• Plan, build, launch, and manage PPC campaigns across search, display, shopping, and remarketing channels.

• Manage paid search campaigns in Google Ads and other relevant advertising platforms.

• Conduct keyword research, search term analysis, competitor research, and audience targeting.

• Develop and optimize ad copy, extensions, landing page recommendations, and campaign assets.

• Monitor campaign performance, budgets, bids, impression share, quality score, and conversion metrics.

• Optimize campaigns to improve ROAS, CPA, CTR, conversion rate, and overall return on advertising spend.

• Perform ongoing A/B testing of ads, keywords, audiences, bidding strategies, and landing pages.

• Manage daily and monthly paid media budgets in line with business objectives.

• Implement and maintain conversion tracking using tools such as Google Analytics 4, Google Tag Manager, and advertising platform tracking.

• Analyze campaign data and identify opportunities to improve performance and efficiency.

• Prepare regular PPC performance reports and communicate insights, trends, and recommendations.

• Collaborate with content, SEO, creative, web development, and sales teams.

• Stay informed about changes to advertising platforms, targeting capabilities, privacy requirements, and industry best practices.

• Maintain accurate campaign structures, naming conventions, documentation, and operational processes.

What We’re Looking For

• 2 years of experience in PPC, paid search, paid media, digital marketing, or a similar performance marketing role.

• Hands-on experience managing campaigns in Google Ads.

• Strong understanding of keyword research, match types, bidding strategies, audience targeting, and campaign structure.

• Experience optimizing campaigns against performance objectives such as ROAS, CPA, CTR, and conversions.

• Strong analytical skills and the ability to interpret campaign performance data.

• Experience with Google Analytics 4, Google Tag Manager, and conversion tracking.

• Understanding of landing page optimization, conversion rate optimization, and digital customer journeys.

• Experience creating performance reports using spreadsheets, dashboards, or reporting tools.

• Strong attention to detail and effective budget management skills.

• Ability to manage multiple campaigns, priorities, and deadlines.

• Strong written and verbal communication skills.

• Good English communication skills.

Nice to Have

• Google Ads Certification or other recognized digital advertising certifications.

• Experience with Google Merchant Center, Performance Max, YouTube Ads, or programmatic advertising.

• Experience with paid social advertising platforms such as Meta Ads, LinkedIn Ads, or TikTok Ads.

• Experience with e-commerce, lead generation, B2B, or international paid media campaigns.

• Experience using Looker Studio, Excel, SQL, or other data analysis and reporting tools.

• Understanding of marketing attribution, incrementality, and multi-channel measurement.

Why Join

• Work on measurable digital marketing and paid advertising campaigns across diverse industries.

• Take ownership of PPC strategy, campaign execution, optimization, and performance reporting.

• Develop advanced expertise in search engine marketing, analytics, conversion tracking, and performance optimization.

• Collaborate with creative, SEO, content, technology, and commercial teams.

• Use data-driven insights to influence business growth and customer acquisition.

• Build your career in a growing and collaborative digital marketing environment.