PPC Specialist II - REACH by RentCafe

Who we are: We are a software development company where people, passion, and technology come together to shape the future of real estate through our own innovative products. Since opening our doors in 2010, our Cluj-Napoca office has grown into the second-largest Yardi location worldwide. As part of Yardi Systems, Inc., a global leader in real estate software, founded in 1984, we're connected to a network of over 45 offices and 10,000+ colleagues across the globe. Our success is driven by a diverse team of more than 1,400 professionals, including software developers, marketers, consultants, data researchers, customer service specialists, and many more. Think you'd be a great fit? Join #TeamYardi. Your impact: We are looking for a passionate and analytical PPC Specialist to join our growing REACH by RentCafe team. Do you enjoy seeing immediate results from tweaking online ad copy and drawing conclusions based on data? Are you driven by optimizing and improving PPC campaigns? If so, you might be the exact person we are looking for to join our expanding marketing team! As a PPC Specialist, you will be managing advertising efforts for real estate companies in the US and internationally across various platforms such as Google Ads, Meta Ads, etc., and work closely with our internal teams to deliver results that meet our clients’ goals. This hybrid role requires working from the office at least once a week, so please take into account that you should be based in or near Cluj-Napoca. What you'll bring along: 2+ years of proven experience in creating, managing, and optimizing PPC campaigns, with a focus on Google Ads and Meta Ads; Bachelor’s degree, preferably in PR, Marketing, Advertising, Communication, Journalism, or related fields. A strong passion and enthusiasm for paid advertising and digital marketing; Solid understanding of digital marketing principles, channels, and methods; Strong analytical mindset with the ability to interpret data and translate it into strategic actions; In-depth understanding of PPC KPIs and campaign success metrics; Knowledge of other Google products such as Google Analytics and Looker Studio; Excellent organizational and time management skills; Strong attention to detail; Good command of the English language; Familiarity with other advertising platforms is a plus; Previous experience with Google Tag Manager is a plus; What you'll do: Strategize, set up, monitor, and optimize PPC campaigns across various platforms (Google Ads, Meta Ads) for real estate companies in the US and internationally; Continuously monitor, optimize, and report on campaign performance, proposing strategies aligned with each company’s goal; Adjust campaigns and manage budget allocation based on performance metrics, optimizing bid strategies for maximum efficiency; Set up and manage measurement tools, including conversion tracking, tag implementation, event/conversion creation, and audience list building; Conduct keyword research and recommend corresponding implementations; Develop compelling ads and run A/B tests to optimize performance; Track and report key metrics, progress, and account activity; Analyze data from web analytics and translate it into actionable insights for advertising campaigns; Perform competitor and market research to identify new opportunities; Manage multiple client accounts simultaneously; Stay up-to-date with the latest trends in paid advertising, leveraging new tools and best practices to enhance campaign efficiency. What you'll enjoy once you become part of the Yardi Romania team: A flexible hybrid work setup that blends the best of remote and office life. Up to $2,000 per year reimbursed for eligible learning and professional development expenses. 40 RON/working day meal tickets (taxable according to current legislation). Up to 26 vacation days to recharge your energy, based on tenure. Comprehensive private medical insurance (including dental care, physiotherapy & psychotherapy) for you and your dependents. Up to 20 days of EU remote work per year, subject to current policy. Annual salary review to keep it in line with your performance and industry changes. The possibility of a yearly bonus through our profit-sharing program. Life insurance for you & global travel insurance for you and your family. Currently granting a fixed monthly Work/Life Stipend for your well-being activities. Discounts at gyms, restaurants, and other service providers. All necessary equipment provided for both home and office setups. A modern, central workspace @ The Office in Cluj-Napoca, with an open-air terrace and game rooms to unwind. Fresh fruit, snacks, and specialty coffee available daily at the office. Engaging office events, themed parties, and team buildings.