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DI

PPC Specialist (Remote)

DigitalAds
Posted 2 hours ago
🇬🇷Greece🏠Remote📁Marketing
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Who We Are


DigitalAds is a growing performance-driven digital marketing agency focused on helping small-medium businesses turn digital advertising into measurable business growth.


We work with ambitious companies and agency partners across different industries, developing and managing performance marketing strategies across Google Ads, Meta Ads and TikTok Ads.


Our approach goes beyond simply running campaigns. We combine strategy, data, technology and continuous optimisation to help our clients generate leads, sales and sustainable growth.


As our client portfolio and partnerships continue to grow, we are looking for an experienced PPC Specialist to join our team.


Our Vision


Our vision is to build a high-performing digital agency where strategy, technology, data and people come together to deliver measurable results for our clients.


We believe performance marketing is not simply about spending advertising budgets. It is about understanding the business behind each campaign, identifying opportunities, making smarter decisions with data and continuously improving results.


We are building a team of people who take ownership, think independently and genuinely care about the businesses they manage.


The Role


We are looking for an experienced PPC Specialist with at least 3 years of hands-on experience in paid media and performance marketing.


This is a full-time, fully remote position for someone who can independently manage paid media accounts, execute performance strategies, manage advertising budgets and continuously identify opportunities to improve results.


You will work across a diverse portfolio of clients and manage campaigns primarily across Google Ads, Meta Ads and TikTok Ads.


You will also collaborate with our internal team, clients and agency partners, contributing to reporting, strategy and performance discussions.


This is a hands-on position for someone who wants to take real ownership of their accounts and grow together with our agency.


Key Responsibilities


  • Develop and execute paid media strategies across Google Ads, Meta Ads and TikTok Ads.
  • Manage Google Search, Performance Max, Display, YouTube and remarketing campaigns.
  • Manage Facebook and Instagram advertising campaigns.
  • Manage and optimise TikTok advertising campaigns.
  • Conduct keyword, audience, competitor and market research.
  • Build acquisition, conversion and remarketing strategies.
  • Manage and optimise advertising budgets across multiple client accounts.
  • Monitor campaign performance and proactively identify opportunities for improvement and growth.
  • Optimise towards KPIs including CPA, CPL, ROAS, conversions and revenue.
  • Implement, review and troubleshoot conversion tracking across Google Ads, GA4, Google Tag Manager, Meta Pixel and related platforms.
  • Analyse campaign and conversion data to identify opportunities and potential issues.
  • Work closely with our creative team and provide recommendations for new concepts, formats and testing opportunities based on performance data.
  • Prepare clear monthly performance reports with meaningful insights and actionable recommendations.
  • Participate in client and agency partner meetings when required.
  • Communicate campaign performance, challenges, opportunities and next steps clearly.
  • Recommend budget allocation across platforms and campaigns.
  • Identify opportunities to scale successful campaigns while maintaining performance.
  • Stay up to date with advertising platform changes, AI developments and new performance marketing opportunities.


Requirements


  • Minimum 3 years of hands-on PPC / performance marketing experience.
  • Strong experience managing Google Ads and Meta Ads.
  • Experience with TikTok Ads is highly desirable.
  • Strong understanding of Google Search, Performance Max, remarketing and conversion-focused campaigns.
  • Good knowledge of Google Analytics 4, Google Tag Manager and conversion tracking.
  • Proven experience managing advertising budgets across multiple accounts.
  • Strong understanding of CPA, CPL, ROAS, conversion rates and other performance metrics.
  • Ability to analyse data and translate it into actionable recommendations.
  • Experience with A/B testing and campaign experimentation.
  • Ability to independently manage multiple accounts, priorities and deadlines.
  • Comfortable participating in client meetings and discussing campaign performance.
  • Strong problem-solving skills and attention to detail.
  • Excellent communication skills in English.
  • Proactive, organised, analytical and results-driven mindset.


Who We’re Looking For


We are not looking for someone who simply launches campaigns, adjusts budgets and checks CPCs.

We are looking for someone who thinks strategically, understands the client's business objectives and takes ownership of performance.


You should naturally be asking:

Why are we running this campaign?

What is the commercial objective?

Where are we wasting budget?

What is the data telling us?

What should we test next?

How can we improve performance?

How can we scale what is working?


We value people who are analytical, proactive, commercially minded and genuinely passionate about performance marketing.

We also value accountability. When something isn't performing, we want someone who investigates why, proposes solutions and takes action rather than simply reporting the numbers.


What We Offer


  • Highly competitive salary based on experience, expertise and proven track record.
  • Performance-based bonuses rewarding strong results and contribution to client growth.
  • Opportunity for salary progression based on performance and responsibilities.
  • Fully remote position with flexibility to work from anywhere.
  • Opportunity to work with established and growing brands across multiple industries.
  • Exposure to meaningful advertising budgets and challenging performance campaigns.
  • Direct involvement in campaign strategy — not just campaign execution.
  • High level of autonomy and ownership over paid media accounts.
  • Collaborative environment with support from our creative, strategy and account management teams.
  • Continuous professional development and exposure to the latest advertising platforms, tools, AI and technologies.
  • Opportunity to progress into a Senior PPC / Performance Marketing role as the agency continues to grow.
  • Long-term career opportunities within a growing digital agency.


Grow With Us


We are building DigitalAds for the long term, and as the agency grows, we want our people to grow with it.


For the right person, this position can develop into greater responsibility across performance strategy, key accounts, team management and leadership.


We want someone who isn't simply looking for their next job, but for an opportunity where they can take ownership, develop professionally and play an important role in the growth of the agency.


If you want to influence strategy, work with ambitious clients, manage challenging campaigns and be part of building a growing performance marketing agency, we would like to hear from you.

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