PR Consultant

Company Description SYNC PR Agency is dedicated to empowering small businesses by helping them build strong, credible brands. The agency focuses on creating impactful stories and content that resonate with target audiences and support long-term growth. Through strategic public relations and content marketing, SYNC enables clients to save time and resources while amplifying their visibility. The agency provides platforms and campaigns that help companies shape their brand image and gain the recognition they deserve.
Role Description The PR Consultant is a full-time, hybrid role based in Singapore, with flexibility for partial work from home. This role involves developing and executing PR strategies that align with client objectives, including planning campaigns, drafting press materials, and coordinating outreach activities. The PR Consultant will build and maintain relationships with media contacts, pitch stories, and monitor coverage to ensure effective brand positioning. Day-to-day responsibilities include preparing press releases and media kits, managing corporate communications, advising clients on messaging, and reporting on campaign performance. The role also requires collaborating with internal teams and clients to ensure consistent communication and timely delivery of PR initiatives.
Qualifications

• Strong public relations and media relations skills, including experience building relationships with journalists and influencers.
• Ability to craft clear, compelling press releases and other PR content tailored to different audiences.
• Proficiency in communication and corporate communications, with skill in developing consistent brand messaging.
• Experience in planning and executing PR campaigns, including monitoring results and optimizing strategies.
• Excellent written and verbal communication skills, with attention to detail and accuracy.
• Ability to work in a hybrid environment, manage multiple clients or projects, and meet deadlines independently.
• Relevant experience in an agency or in-house communications role; experience with small business or startup clients is advantageous.
• Degree or diploma in Public Relations, Communications, Marketing, or a related field is preferred.