PR & Events Associate (Hybrid Set-Up)

PERKS: Hybrid Work (Laptops will be provided) Paid trainings and certifications Paid leaves upon hire Fun and innovative culture - we love getting things done while also having fun! MAIN AREA OF RESPONSIBILITY: Sprout's Brand Marketing Associate works closely with the Brand Marketing Officer in ensuring brand integrity by guiding efforts across multiple channels, especially brand activations, PR, partnerships and employer branding. TASKS: Help create a comprehensive event and PR calendar based on marketing strategy Help conceptualize and execute innovative and creative activities that resonate with the target market and result in lead acquisition or conversion Be a voice of Sprout and be able to communicate "who we are" clearly Understand Sprout's target market and target audience. Analyze brand activity metrics to adjust strategy towards maximum impact Coordinate thought leadership events with the help of agencies and other internal channels to help sales and promote brand recognition Maintain good working relationships with partners and support them with messaging direction Work with agencies to ensure that PR strategies and best practices are executed in planning, creation and distribution of content Collaborate with other channels to promote brand activities Help ensure that Sprout's brand identity is aligned across all channels Work closely with People Operations team in ensuring that Sprout's brand love activities are promoted Conduct competitor brand audits to ensure best practices are being used. Perform other duties as assigned by the company. QUALIFICATIONS AND COMPETENCIES A graduate of Mass Communication, Journalism, Marketing, Advertising/Media, or similar course. At least one (1) year of experience in a public relations or communications role Excellent communication skills. Team player, adaptive to high-pressure situations, a multi-tasker when needed, resilient, and has great passion to learn about different industries Experience in launching online and offline events are a plus Excellent written and communication skills