PR Manager

We’re looking for a fluent Dutch and English-speaking PR Manager to drive standout press coverage and shape storytelling across top-tier media titles and tastemakers. In this role, you’ll turn strategy into meaningful media impact in order elevate the international hospitality and lifestyle brands we represent.

What you’ll do

• Reporting to the Head of PR, you will manage PR accounts in close collaboration with our PR team of currently 6 team members in total, 4 team members in Amsterdam, 1 team member in Brussels and 1 team member based in Berlin
• Act as a strategic partner for PR client accounts, elevating client PR strategies and activation, across print/online/social media/broadcast channels with a primary focus on earned media.
• Creating realistic, creative and effective PR plans and PR campaign strategies.
• Collaborate and support PR colleagues where required to secure earned media, brainstorming creative brand messaging and storytelling across all luxury lifestyle, travel and hospitality clients.
• Effective press release writing, press kit creation and other required PR assets, with a keen eye for detail and in line with the client's goals and requirements.
• Updating monthly reporting of PR accounts
• Strengthen and expand media relationships with key journalists, editors, influencers/VIP/creators and talent agencies.
• Identify brand partnerships in order to generate PR coverage reaching new target audiences.
• Regular client calls and meetings to provide, advise and ensure alignment of business objectives, results and PR strategy.
• Contribute to new business development through proposals, pitch decks, client cases and strategic PR recommendations.
• Occasional travel to clients or attending media/industry events, which may require you to work outside your regular office hours.
• Become a key team member within a rapidly growing agency and working together with colleagues of other departments within the agency.

This is you

• Min. 3-5 years experience working in lifestyle PR.
• Fluent in both Dutch and English in written and verbal business level. German language skills are a plus.
• Excellent communication skills.
• Pro-active and solid commercial knowledge and understanding of business acumen used in the hospitality industry.
• Familiarity with luxury, boutique, and lifestyle brands.
• A natural in relationship building. A network of media and VIP/celebrities/influencers and knowledge of the media landscape in The Benelux.
• The desire to grow our network of international media relations.
• Dynamic, being able to level with C-executives as well as junior level.
• A hands-on mentality, a problem solver, highly adaptable and the ability to multitask across a diverse range of clients. Being able to keep calm and a helicopter view whilst under pressure.
• Keeping the right balance between driving results for our PR accounts, as well as the profitability of the PR accounts.
• An analytical commercial mindset and eye for aesthetics in order to present our results in the best possible way.
• Residing within a commutable distance of Amsterdam, and the ability to travel internationally on occasion.
• Driving license B is a plus.

What we offer

• An opportunity for 32-40 hours per week
• A salary range (based on 40 hrs/pw) of 3.000 euro - 4.000 euro (medior level), 3.750 euro - 4.750 euro (senior level), based on relevant experience and fit.
• 8% holiday allowance.
• Additional benefits. Company laptop, working from home compensation, an option to work remotely for 2 weeks per year, Afternoon off on your birthday, and special discounts at several clients (hotels, restaurants, cocktail bars).
• Earn optional perks. The longer you work with us, the more perks you earn. Including Pension contribution, additional Holidays, and a Sabbatical.
• Holidays. 25 holidays (on a full-time basis). Option to earn or buy additional holidays.
• Hybrid working. A combination of working in our office in Amsterdam and at home.