PR Specialist

Responsibilities: Publications in External Media : Build relationships with media and journalists. Ensure consistent, high-quality publications in relevant outlets to establish brand credibility; Awards : Identify and apply for industry-relevant awards to boost visibility and enhance company reputation; Event Planning : Organize and plan events, aligning with PR and marketing goals. Develop communication strategies around key events for maximum exposure and engagement; Pitching Speakers : Proactively pitch company representatives as speakers at conferences, podcasts, and industry events; Personal Brand Development : Assist key company figures in building and promoting their personal brands through LinkedIn, expert content, and thought leadership; Review Platforms : Monitor and maintain communication on review platforms (G2, Trustpilot, etc.), ensuring positive brand representation; Sales Materials Development : Create sales materials such as case studies, media kits, and one-pagers to support PR and sales teams; Industry Organization Search & Evaluation : Identify and evaluate relevant industry bodies (TAG, IAB Tech Lab, etc.) for potential collaboration and membership; Speech Writing : Prepare speeches and presentations for executives, ensuring alignment with company messaging; Rebranding Initiatives : Manage external communication for rebranding efforts, including press releases, media outreach, and public perception management. Hard Skills: Proven success in media pitching (6+ publications per year in Tier 1 media outlets); Experience executing a mix of free and paid PR activities (50/50 balance); Success in identifying and applying for relevant industry awards; Experience in personal brand development for key individuals; Minimum 2 years in a PR role, focusing on strategic communications and media relations. Fluent English (Upper Intermediate/Advanced); Huge Plus: Knowledge of the AdTech landscape and organizations (TAG, IAB, VideoWeek, etc.); Experience with review platforms (G2, Trustpilot) and ensuring positive reviews; Event planning and PR event coverage, including post-event analysis; Expertise in rebranding strategies and aligning PR efforts with new branding initiatives; Strong speech-writing skills and experience preparing executives for speaking engagements. Benefits : Flexible work setup: Choose between fully remote, hybrid, or office-based in Kyiv, Odesa, or Mykolaiv with refreshments/snacks and dedicated spaces for relaxation and leisure activities. Professional growth: Join a strong team, access courses and conferences, and utilize our electronic library for continuous learning. Performance-based annual salary reviews: Fair and competitive compensation tied to your work performance. Work-life balance: Enjoy 22 paid vacation days per year. Well-being support: Comprehensive medical insurance, paid sick leaves, and access to a corporate psychologist. Vibrant corporate culture: Offsite parties, celebrations, team-building activities, sporting events, and corporate gifts/bonuses.