Principal, AI Technical Product Manager- Merchandising

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.

Purpose of Role

The Principal, Technical Product Management is accountable for the strategy, roadmap, and end-to-end value realization of a Product Creation and Merchandising value stream. The role translates complex business opportunities into a multi-year product vision and prioritized roadmap, applying deep technical and product expertise to evaluate solution approaches, architecture trade-offs, data requirements, and emerging technologies. Working across business leaders, Global Process Owners, Engineering, Architecture, Data, and AI teams, the Principal Technical Product Manager leads through influence to align investment and delivery decisions from discovery and rapid experimentation through production, adoption, and scale. The role focuses technology investment on the highest-value opportunities and delivers scalable products that improve line planning, assortment decisions, and go-to-market readiness with measurable business outcomes.

Reporting Structure: Reports to the Product Creation Technical Portfolio Lead. This is an individual contributor role that leads cross-functional work through influence rather than direct reporting authority. Technical Product Manager will have oversight of a dedicated squad to execute prioritize initiatives.

Your Impact

• Own Product Vision & Strategy- Establish the multi-year product vision, strategy, and roadmap for a high-priority enterprise value stream, translating Under Armour's strategic objectives and business opportunities into clear product priorities and outcomes.
• Drive Business Value & Value Realization- Own the value thesis and success measures for the product portfolio, prioritizing investments based on expected business impact and continuously measuring adoption, outcomes, and realized value.
• Shape Solutions Through Deep Technical Product Leadership- Partner with Engineering, Architecture, Data, AI, Security, and other technology leaders to evaluate solution options and make informed trade-offs across business value, technical feasibility, scalability, risk, cost, and speed.
• Lead Discovery, Experimentation & Product Evolution- Turn ambiguous or emerging opportunities into testable product hypotheses, using discovery, prototypes, pilots, data, and user feedback to determine what should be scaled, changed, or stopped.
• Orchestrate Across Enterprise Value Streams- Connect business processes, data, platforms, and products across organizational boundaries, ensuring individual product decisions support the broader end-to-end value stream rather than optimize a single function or system.
• Influence Executive Decisions & Investment Priorities- Serve as the senior product voice for the value stream, creating clarity around opportunities, dependencies, trade-offs, risks, and investment choices and influencing senior business and technology leaders without relying on direct authority.
• Set Product Management Standards & Elevate Product Craft- Act as a thought leader for Technical Product Management at Under Armour, establishing reusable product practices and mentoring other TPMs in areas such as product strategy, discovery, roadmaps, prioritization, outcome measurement, and value realization

Qualifications

• Education & Experience: Bachelor's degree with typically 12 years of experience in technical product management, software development, or technical adjacent roles in product development organizations or Master's degree with typically 10 years of equivalent experience
• Product Leadership: Expertise in product strategy, discovery, multi-year roadmaps, prioritization, outcome measurement, and value realization.
• Depth of experience in PLM technology and AI platforms such as Palantir’s Foundry, Snowflake, Agentcore and Bedrock should match the assigned portfolio’s scope as well as supporting products which may be designed from the bottom up.
• Product Creation and Merchandising process knowledge appropriate to the scope, including product lifecycle management, line planning, assortment planning, product master data, and seasonal go-to-market readiness.
• Business Acumen & Value Management: Ability to connect investment decisions to business outcomes, adoption, and realized value across an enterprise technology portfolio.
• Technical & Architectural Fluency: Deep understanding of product and software development, with the ability to evaluate architecture, integration, data requirements, and solution trade-offs.
• AI, Data & Automation Fluency: Deep understanding of AI prompt engineering and the application of AI, data, and automation to business workflows and product decisions.
• Enterprise Influence & Delivery: Product leadership, technical depth, stakeholder-centered problem solving, and Hyper Delivery Methods; ability to align senior stakeholders and lead cross-functional teams without direct authority.

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore, MD HQ office.
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week
• Travel: Minimal (<5% per year)
• Licenses/Certifications: Advanced product management, cloud, data, AI/ML, or technology architecture certifications are not required.
• Sponsorship Eligibility: UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

Relocation

• No relocation provided

Base Compensation

$155,000.00-$200,000.00 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.