Principal, Commerce Advisory

Principal, Commerce Advisory

Trusted advisor to the leaders shaping commerce

Commerce Advisory · Remote, North America preferred, global scope

About TOMORROW

TOMORROW is a commerce advisory firm built by pioneering digital retail operators. We advise the world's leading retailers, brands, and digital platforms on how to grow, through strategy work, long-term growth partnerships, and flexible, forward-deployed talent. Clients choose us because we have run the kind of businesses they are building, and we treat their growth as if it were our own.

The role

The Principal, Commerce Advisory is a senior role at the center of how TOMORROW grows. You will build trusted relationships with the leaders shaping commerce, understand where they are going and what stands in the way, and bring TOMORROW's Partners and operators to the problems where we can make the biggest difference.

We call this CTA: Cultivating Trusted Advisor. Clients hire us for our people and their judgment: operators who have sat in their seat. That trust is earned over many conversations, and every conversation leaves the client smarter than the last. You will lead this work with new clients, partner closely with our Founder and Partners, and represent TOMORROW's point of view across the industry.

What you'll do

• Be a trusted advisor to commerce leaders. Build relationships with C-suite and senior leaders at retailers, brands, and digital platforms. Learn their priorities, share what you are seeing in the market, and become the person they call when they need help.

• Open TOMORROW's next clients. Lead our work with new clients from the first conversation to a signed engagement, North America first, with a global scope. Focus on the client profiles where TOMORROW’s value proposition and differentiated approach can deliver the greatest impact.

• Shape the work with our Partners. Help clients name the problem worth solving, then bring in the Partners and Engagement Managers who will deliver it, so every proposal is one we are proud to deliver.

• Be a voice for where commerce is going. Speak at industry events, write, and share TOMORROW's point of view with the market, working with our Thought Leadership/Marketing lead.

• Build how TOMORROW grows. Bring rhythm and clarity to how we develop new client relationships, so our Founder and Partners can plan the firm around it. Help shape our growth function as it scales.

What you bring

• A record of winning trust and work. Senior experience winning consulting, advisory or other professional services work, where the client buys people and judgment. You can name the clients, the problems and how you won them.

• Deep commerce knowledge. You can hold a credible conversation with a Chief Digital Officer about where commerce is going, from retail media and marketplaces to agentic commerce and beyond. A retail operating background gives you unique credibility and sensitivity to have these conversations.

• Credibility with senior leaders. Executives trust your judgment. You listen first, ask the right questions, and tell the truth even when it is not what they hoped to hear.

• A teacher's instinct. You are energized by helping leaders learn something new. Sharing what you know is how you build relationships.

• Judgment and discipline. You focus on the work worth doing for the client and for TOMORROW, and you bring structure to how you build relationships over time.

• Our values. Collaborative, curious, candid, humble, inclusive, and in front of where the industry is going. These are our values and we hire against them.

Why TOMORROW

We're a team of former operators. You'll work directly with our Founder and Partners who have run the kind of businesses our clients run, and you'll shape how TOMORROW grows with real ownership. The advice we give is the advice we'd follow with our own P&L, and the impact you make here is bigger than your role on paper.

How we work

Four behaviors show up in every project, every team, every conversation.

• Operators who love to help: We start with the end in mind. Where are you going, and how do we help you go further? We solve real problems and craft practical solutions, and we take the lead on the journey together.

• Candid, with a strong point of view: Being effective advisors means having the courage to take a view. We seek and give great feedback. We care enough to be honest. That's what helps clients, and each other, move forward.

• Humble and inclusive, hearing before solving: We may be experienced, but we're always learning. We respect the people we meet on every journey, and we embrace what makes each of us different.

• Never satisfied with "good enough": We push harder and dig for new perspectives. We're tuned to where digital commerce is going next, and our solutions are built to actually help clients break through.

Equal opportunity

TOMORROW is committed to building a team that reflects the diversity of the retailers and customers we serve. We welcome applicants of every background, identity and experience. If you need any adjustments to take part in our hiring process, tell us and we'll make it work.

To learn more, visit tomorrowretail.com