Principal, Data Analytics (Adobe - AA/CJA/WebSDK)

WHY DEPT®? We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world. THE ROLE DEPT® is seeking a Senior Analytics & Identity Engineer to join our forward-deployed architecture squad in North America. Mapped back to our platform-agnostic Analytics Craft, this role is a hands-on technical seat focused on Analytics Craft excellence. You will specialize in web/app telemetry tracking instrumentation, tag container cleanup, and analytics validation reporting. You will step directly into complex client environments to audit and clean up double-tracked Web implementations, decommission legacy tracking tags, and configure clean client-side data collection containers. You will build real-time analytics verification procedures to identify and resolve metric differences between frontend trackers and enterprise data lakes, securing end-to-end data trust. WHAT YOU'LL DO Optimize Telemetry & SDKs: Audit and clean up double-tracked SDK implementations, decommission legacy tracking tags, and configure clean client-side data collection containers. Configure Event Forwarding: Configure robust server-side event forwarding mechanisms to securely route web/app behavioral telemetry into downstream customer profile platforms. Remediate Data Discrepancies: Build real-time analytics verification procedures to identify and resolve metric differences between frontend trackers and enterprise data lakes. Clean Up Tag Containers: Re-architect and simplify complex, bloated tag containers to improve page performance and loading latency. Support Attribution Validation: Work hand-in-hand with web architects to optimize edge-based tagging, and journey architects to validate campaign-link attribution. WHAT YOU BRING Telemetry & Analytics Engineering: 6+ years of software engineering experience focusing on web/app analytics instrumentation, tag management systems, or customer telemetry tracking. Tag & Data Layer Mastery: Deep technical command of client-side data layer design, custom JavaScript tag rules, browser debugging utilities, and server-side event routing. Required Adobe Experience: Expert, hands-on configuration mastery across Adobe Experience Platform Web SDK and Mobile SDK (AEP WebSDK / Mobile SDK). Direct development experience utilizing Adobe Launch (Experience Platform Data Collection) , configuring extensions, rules, and server-side Event Forwarding . Proven experience debugging data discrepancies and tracking errors using Adobe Analytics and Adobe Customer Journey Analytics (CJA) . Collaboration Skills: Ability to coordinate with frontend engineers on edge-based tag optimization and campaign attribution. Work Environment: Remote position - TRAVEL EXPECTED WE OFFER: 15 days Paid PTO 10 Public Holidays + Birthday off Medical, Dental, and Mental Health Support/Benefits (through Canada Life Insurance) Learning & growth certifications/certifications Enhanced Family Leave (after 1 year) A flexible, hybrid working policy Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT® Tons of Office perks in our Toronto office! Enjoy biweekly breakfasts and lunches, tons of free snacks, and of course team events on the regular! A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards. Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together! The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications. Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities. DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified. DEPT® is proud to be an equal opportunity workplace that seeks to recruit, develop, nurture and retain the most talented people from a range of diverse backgrounds, skills and perspectives. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. DEPT® uses AI-assisted technology (Metaview) to capture notes and summarize interview conversations, so our interviewers can stay fully focused. Using the AI is optional, just let us know if you’d prefer it not be used.” This posting reflects a future opening. DIVERSITY, EQUITY, & INCLUSION At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here . #LI-Hybrid Canada Pay Range $107,000 — $156,000 CAD