Principal Product Marketing Manager

About Invicti: Invicti is an application security leader empowering organizations to continuously secure their web applications and APIs through all stages of the software development lifecycle. Exclusively focused on this space for more than 15 years, Invicti’s products Netsparker and Acunetix bring security and development teams together to protect company data from breach through industry-leading Discovery, Dynamic Application Security Testing (DAST), Interactive Application Security Testing (IAST) and Software Composition Analysis (SCA).Invicti’s proprietary Proof-Based Scanning technology is the first to deliver automation verification of vulnerabilities and proof of exploit, returning crucial time to development and security teams for critical projects and innovation. Invicti serves more than 3,500 companies and public sector agencies worldwide including NASA, Samsung, IBM and Verizon. What You'll Be Doing: As a principal product marketing manager at Invicti Security, you will report directly to the Director of Product Marketing. You describe yourself as being curious, and regularly dig into documentation and market trends. In this role, you will be responsible for platform and product feature Go-To-Market strategy and execution. You will be jointly responsible for working with cross-functional teams to make Invicti’s products stand out from the competition in the web application security industry. You will be a product evangelist and will play an integral role in organizing product launches. You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful. You will collaborate with our marketing team to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our products’ value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking performance, and have the data to prove what’s working and what isn’t. In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in. Drive GTM strategy and execution to launch products, features, and integrations, and collaborate with cross-functional teams to support integrated marketing campaigns. Partner in developing a unique value proposition of our products, with a clear understanding of the target markets and buyer personas. Focus on pricing and packaging, including researching competitive pricing, understanding how our prospects and customers prefer to buy the products, collaborating with finance and product management to evaluate various pricing models, etc. Collaborate with the content team to write compelling, high-quality content, both at a business and a technical level Collaborate with the campaign and programs team to execute a marketing strategy that meets or exceeds pipeline, bookings, and conversion targets Effectively work at executing plans that cross different functional groups, including product management, business development, and sales. Participate in the development of sales enablement materials to provide the sales team with strategies and competitive intelligence that increase sales productivity and pipeline conversion What You'll Need: Bachelor’s Degree in Marketing, Engineering, IT, Journalism OR equivalent B2B experience required Minimum of 5-7 years work experience in the security industry, preferably in Application Security Testing and / or cloud security. A background in development technology or working with that persona is a bonus. Must take an analytical approach and have a track record of distilling technical concepts into consumable information for customers and prospects Experience with product pricing and packaging, particularly in security and/or development tooling Knowledge of how cloud, agile development and security trends are impacting customers is a plus. Strong communication, time management, writing and project management skills; Highly motivated, collaborative, with a strong attention to detail and commitment to quality preferred Experience working with sales teams, engineering teams, media and industry analysts Must be strong in translating complex technical concepts into compelling messaging for all audiences, including C-level, security teams, DevOps, etc. Why Invicti? Invicti has been identified as one of the Top Workplaces of 2020 by the Austin American-Statesman and one of 2021 Best Places to Work in Austin by Built In ! Gartner Magic Quadrant Recipient 2021 (Application Security Testing) No. 16 on Inc. Magazine’s List of the Fastest-Growing Private Companies in Texas Competitive compensation 100% employer-paid health benefits & 401k match A culture that emphasizes personal and professional growth Adult-life balance is deeply important to us - we have a discretionary time off policy & flex-remote work approach We’re a social bunch - from office ping-pong tournaments to virtual concerts (aka the “new normal”) Office space that cultivates creativity through an open and collaborative workspace Invicti is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.