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Principal Regional Business Manager

EmersonSales
Hiring from
China, South Korea
Work type
Hybrid
Posted
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In This Role, Your Responsibilities Will Be:
  • Generate market awareness and customer demand for NI products, platforms, and solutions across the transportation industry.
  • Develop and execute regional business development strategies aligned with transportation growth objectives.
  • Identify, engage, and cultivate relationships with prospective customers, influencers, and decision-makers throughout the region.
  • Develop and execute targeted demand-generation initiatives in partnership with marketing teams.
  • Build and maintain a robust pipeline of opportunities through proactive customer engagement and relationship development.
  • Identify emerging industry trends, customer challenges, and technology transitions that create new growth opportunities.
  • Conduct regular onsite customer visits and executive-level engagements.
  • Develop new customer relationships while strengthening existing connections across engineering, validation, manufacturing, production, and business leadership teams.
  • Facilitate strategic discussions around industry challenges and how NI solutions can support customer success.
  • Organize and participate in customer workshops, seminars, demonstrations, executive briefings, industry conferences, trade shows, technical forums, and company-hosted events.
  • Establish and expand relationships with industry associations, system integrators, technology partners, consultants, and academic organizations.
  • Partner closely with regional sales teams to convert market opportunities into revenue-generating engagements.
  • Collaborate with technical marketing, solution architects, application engineers, and product teams to align customer needs with NI's portfolio.
  • Provide market intelligence and customer feedback to support business planning and product strategy.
  • Contribute to account planning, growth initiatives, strategic business reviews, and regional go-to-market priorities.
Who You Are:
You build strong customer relationships and establish credibility across multiple organizational levels. You proactively identify opportunities and take action to create business growth. You communicate effectively with a variety of stakeholders and foster collaboration across teams to achieve shared objectives. You stay informed on market developments and industry trends and use insights to support strategic decision-making.
For This Role, You Will Need:
  • Bachelor's degree in Engineering, Business, or a related field, or equivalent industry experience.
  • Experience in business development, sales, account management, consulting, or other customer-facing roles.
  • Strong customer-facing, communication, presentation, networking, and relationship-building skills.
  • Ability to work independently while collaborating effectively across regional and global organizations.
  • Understanding of transportation validation, testing, manufacturing, or production environments.
  • Willingness and ability to travel extensively within China or Korea.
Preferred Qualifications That Set You Apart:
  • Experience with validation, verification, test, measurement, simulation, or production systems.
  • Industry experience within automotive, commercial vehicle, off-highway, agriculture, rail, transportation infrastructure, or related transportation sectors.
  • Familiarity with transportation technology domains such as software-defined vehicles, electric vehicles, battery systems, ADAS, autonomous systems, embedded software, manufacturing test, or production validation.
  • Experience working with engineering organizations, test teams, validation teams, or manufacturing operations.
  • Demonstrated success in creating new business opportunities and influencing strategic customer investments.
Our Culture & Commitment to You:

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

We recognize the importance of employee wellbeing. We prioritize providing competitive benefits plans, a variety of medical insurance plans, Employee Assistance Program, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.

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