Product Analyst Omnichannel Marketing

Job Description

Product Analyst - Omnichannel marketing — Adobe Marketing Activation

We’re looking for a hands-on Adobe marketing technology specialist who combines practical platform execution experience with strong product analysis skills. You’ll help define how markets use Adobe, support a first-market pilot, and use what we learn to prepare for a scalable global rollout.

What you’ll do

• Work directly with Adobe marketing tools to build, configure, test and troubleshoot campaigns, audiences and customer journeys.
• Translate market and business needs into clear requirements, user stories, acceptance criteria and prioritized product improvements.
• Support end-to-end pilot delivery, from use-case discovery and solution design through testing, launch and performance review.
• Help develop reusable journey patterns, operating procedures and onboarding materials for markets.
• Analyze campaign and journey performance, adoption, operational effort and user feedback; turn findings into recommendations.
• Collaborate with product, data, engineering, channel, operations and compliance teams to resolve dependencies and improve the service.
• Support the transition from Salesforce Marketing Cloud (SFMC), helping maintain visibility of live workloads and operational dependencies while SFMC remains in service.

What you’ll bring

Essential:

• Hands-on experience building and executing marketing campaigns and journeys in Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).
• Salesforce Marketing Cloud (SFMC) experience or involvement in a marketing-platform migration.
• Practical understanding of audience segmentation, data used for activation, journey logic, channel configuration, testing and campaign performance.
• Experience in marketing operations, campaign execution, marketing technology, or a product analyst role.
• Ability to gather stakeholder needs and turn them into clear, actionable requirements.
• Strong analytical and problem-solving skills, with the ability to communicate technical topics to business audiences.
• A collaborative approach to working across markets and specialist teams.

Desirable:

• Experience supporting omnichannel activation, including email and mobile messaging.
• Familiarity with consent, preference management, suppression, approval and quality-control processes.
• Experience creating reusable ways of working, training materials or market onboarding approaches.

Additional location(s) Compensation Information:

Required Skills:

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

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Our company is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where we have codified our legacy for over a century. Our success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.

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