About the Role
MVNE is looking for a Product Design & CVM Manager to own two closely linked mandates across our MVNO portfolio in South Africa and African markets: designing, developing and managing telecom products, and establishing and executing our Customer Value Management (CVM) function.
On the product side, you will take mobile propositions from concept through design, build and launch to in-life management: defining plans, bundles, pricing and product constructs, working with technical teams on configuration and delivery, and managing the product lifecycle across multiple MVNOs.
On the CVM side, you will drive customer engagement, retention and revenue growth across the full customer journey, from acquisition to loyalty, using data analytics, AI-driven automation and personalisation to optimise customer lifetime value (CLV).
The ideal candidate has hands-on telecom product experience and proven CVM execution capability: a deep understanding of telecom customer behaviour, a strong analytical mindset, and experience in segmentation, predictive analytics and campaign execution.
Key Responsibilities
Product design and development
• Design and develop mobile product propositions (voice, data, SMS, VAS and digital services) for multiple MVNOs, from concept and business case through to launch.
• Define product constructs, tariffs, bundles and pricing structures aligned to each MVNO's target segments and commercial model.
• Work with technical and platform teams to translate product designs into configured, tested, launch-ready products.
• Own go-to-market readiness for new products, including internal enablement, documentation and launch coordination.
Product Management and Lifecycle
• Manage the in-life product portfolio: performance tracking, optimisation, enhancement and end-of-life decisions.
• Monitor product performance against revenue, margin and adoption targets and act on the insights.
• Maintain the product roadmap across MVNOs, balancing client requests, market trends and platform capability.
• Ensure regulatory and compliance requirements are reflected in product design and in-life management.
CVM Strategy and Campaign Execution
• Develop and implement CVM strategies to optimise customer acquisition, retention, upsell and cross-sell.
• Design and execute automated campaigns focused on reducing churn, increasing ARPU and driving customer loyalty.
• Implement and optimise AI-driven CVM solutions for hyper-personalised marketing and real-time engagement.
• Continuously test and refine campaigns through structured A/B testing based on data insights.
Data and Insights
• Conduct deep customer segmentation and behavioural analysis to identify key drivers of engagement and churn.
• Develop predictive models for proactive customer engagement and retention strategies.
• Analyse KPIs such as customer acquisition, churn rate, ARPU and CLV to inform both product and CVM decisions.
• Feed campaign and usage insights back into product design to sharpen propositions.
Collaboration and STakeholder Management
• Work cross-functionally with Sales, Marketing, IT and platform teams to align product and CVM plans with business objectives.
• Act as the product and CVM counterpart for MVNO clients, presenting recommendations and performance insights.
• Present data-driven recommendations and results to senior leadership.
Key Performance Indicators (KPI)
• New product launches delivered on time and to commercial targets
• Product portfolio revenue, margin and adoption performance
• Customer acquisition growth
• Churn reduction and improved retention rates
• ARPU uplift and CLV optimisation
• Success of AI-driven and automated campaigns
Requirements
Experience and Industry Background
• 5+ years in telecom product design, development or product management roles; MVNO/MVNE exposure strongly preferred.
• Proven CVM execution experience: designing and running segmentation, retention, upsell and engagement campaigns.
• Track record of taking telecom products from concept to launch and managing them in life.
• Experience working across multiple brands, clients or markets is an advantage.
Technical Skills
• Hands-on experience with CVM or campaign management platforms.
• Experience with AI-driven personalisation engines (critical).
• Proficiency in SQL, Python or data visualisation tools (an advantage).
• Familiarity with BSS/OCS product configuration concepts (an advantage).
Soft Skills
• Strategic thinker with a data-driven, commercially minded approach.
• Strong stakeholder management and leadership skills.
• Excellent presentation and communication abilities.
• Ability to thrive in a fast-paced, cross-functional environment.
Work Setup and Location
• Hybrid model: 2 days in office, 3 days remote.
• Working across South Africa and African markets.
Why Join us
• Impact: Own the full value chain, from designing products to driving the value customers get from them.
• Innovation: Work with AI-driven customer engagement and modern MVNE platform capabilities.
• Growth: Small, agile team driving large-scale product and customer engagement strategies across African markets.