Product Designer (Consumer App + Brand)
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- Remote
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Job Description
This is a remote position.
Contract / Freelance
About The Date Crew
At The Date Crew, we believe finding a life partner deserves better than swiping through strangers.
We're building a human-first matchmaking experience that combines thoughtful human judgment, personalisation, and technology to help people find meaningful relationships.
We're rethinking what a matchmaking service can feel like: more personal than an algorithm, more delightful than a traditional matrimonial service, and more thoughtful than a dating app.
Today, we're building the digital experience for a high-touch matchmaking service. Tomorrow, we want to build AI-powered matchmaking that feels genuinely human , technology that understands people without making them feel like data points.
We're looking for a designer who can help us bring this experience to life.
The Role
We're looking for a Product Designer with strong visual and brand instincts who can own the design experience end to end — from shaping the brand's visual language to designing an exceptional consumer app.
This isn't a role where you'll simply receive wireframes and make them look pretty. You'll help decide what the product should feel like, how it should behave, and how design can make a deeply personal experience feel intuitive, trustworthy, and delightful.
You'll work across product UX/UI, brand identity, design systems, and early AI-powered experiences. We want someone who can combine strong product thinking with exceptional visual taste, someone who understands that in a product as personal as matchmaking, every interaction communicates something about how much we understand and care about our users.
You'll have meaningful ownership, direct access to decision-makers, and the opportunity to shape a product from an early stage.
What You'll Do
1. Design a consumer app people genuinely enjoy using
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Own the end-to-end design of our mobile app, from user journeys and information architecture to high-fidelity UI and interactive prototypes.
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Turn complex matchmaking workflows into simple, intuitive, and delightful experiences.
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Design thoughtful interactions across profile creation, onboarding, preferences, match discovery, introductions, and scheduling.
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Make the experience feel personal and engaging without relying on the familiar mechanics of swipe-based dating apps.
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Identify friction in the user journey and use design to improve usability, engagement, and conversion.
2. Build a distinctive visual identity for TDC
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Develop a playful, expressive, consumer-first visual language that makes TDC recognisable and memorable.
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Translate our human-first philosophy into typography, colour, illustration, motion, iconography, and interaction patterns.
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Ensure the brand feels consistent across the app, website, and other digital touchpoints.
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Find the balance between warmth, personality, trust, and the credibility expected from a premium matchmaking service.
3. Create a design system that scales
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Build and maintain reusable components, design tokens, interaction patterns, and UI guidelines.
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Establish a consistent design language across product flows and future features.
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Work closely with engineers to ensure designs are feasible, accessible, responsive where relevant, and implemented with care.
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Document design decisions and create clear developer handoffs.
4. Make technology feel more human
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Explore how AI can make matchmaking more personalised, thoughtful, and intuitive.
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Design AI-assisted experiences that feel like interacting with someone who understands you, rather than a generic chatbot or recommendation engine.
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Help communicate the relationship between human matchmakers and AI in ways that build trust and preserve human judgment.
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Think deeply about sensitive moments: sharing preferences, receiving a match, navigating rejection, and making consequential relationship decisions.
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Prototype emerging ideas and help define what a genuinely human AI matchmaking experience could look like.
5. Own the design process end to end
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Understand user needs and translate them into product opportunities.
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Collaborate with founders, product, engineering, and matchmaking teams to understand real customer problems.
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Move comfortably between exploration, wireframing, prototyping, testing, and final execution.
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Seek feedback, validate assumptions, and iterate quickly without compromising design quality.
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Take ownership of the quality of the final experience, not just the design files.
Requirements
What We're Looking For
Must-haves
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2–5 years of product design experience, ideally building consumer-facing digital products.
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An exceptional portfolio demonstrating strong visual craft, thoughtful UX, and shipped products or credible end-to-end product case studies.
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Proven ability to take a feature or product from an ambiguous problem to a polished, usable solution.
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Strong understanding of mobile UX/UI, interaction design, information architecture, and prototyping.
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Excellent visual instincts and the ability to build distinctive, cohesive digital experiences.
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Experience creating or contributing to design systems and reusable component libraries.
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Proficiency in Figma and the ability to communicate design intent clearly to engineers.
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A strong sense of ownership, curiosity, and comfort working in an early-stage environment.
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The ability to balance business goals, user needs, technical constraints, and visual quality.
Nice-to-haves
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Experience working on consumer apps in categories such as social, relationships, lifestyle, wellness, community, or personal finance.
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Experience with brand identity, art direction, illustration, motion, or expressive visual systems.
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Experience designing AI-powered products, conversational interfaces, or personalised recommendation experiences.
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Experience with user research, usability testing, and experimentation.
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Familiarity with accessibility, mobile interaction conventions, and working closely with engineering teams during implementation.
The Kind of Designer Who Will Thrive Here
You might be a great fit if:
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You care as much about how a product feels as how it functions.
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You can make a complex workflow feel effortless and a familiar interaction feel fresh.
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You have strong visual taste and can explain the thinking behind your design decisions.
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You believe technology should make people feel more understood, not more automated.
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You know when to use patterns people recognise and when to challenge convention.
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You enjoy ambiguity, take initiative, and can turn a rough idea into something tangible.
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You care about the small details — the empty state, the reassuring message, the transition, the moment a user feels understood.
You don't need to be an AI expert or a brand strategist. We do need someone with the curiosity and design judgment to explore these areas thoughtfully.
What Success Looks Like
In this role, success means:
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Our app feels intuitive, polished, and meaningfully different from conventional dating products.
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TDC develops a distinctive visual identity that translates consistently across its digital experiences.
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Our design system enables the product to grow without losing coherence or quality.
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Users feel understood, respected, and confident while navigating a deeply personal service.
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We establish a strong design foundation for future AI-powered matchmaking experiences.
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The team can move faster because design decisions are thoughtful, documented, and easy to implement.
Working With Us
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Engagement: Contract / freelance.
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Experience: Ideally 2–5 years.
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Collaboration: Work directly with the founding and product team.
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Ownership: End-to-end responsibility across product design, visual identity, and emerging AI experiences.
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Environment: Early-stage, fast-moving, collaborative, and focused on building something meaningful.
We value strong work, independent thinking, and thoughtful execution more than impressive job titles.
How to Apply
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