Product/ Growth Manager (Venture Studio)

Product/Growth Manager - Attack Capital
Core Requirements
Experience:
4-6 years in product/growth roles at B2B SaaS or consumer tech
Managed products from 0→1 or 1→10 journey
Owned P&L or growth metrics for $1M+ ARR products
Worked across multiple products or growth experiments simultaneously
Experience in lean/venture studio environments
Product Management Skills
Core Product Competencies:
Discovery:
User interviews, surveys, analytics-driven insights
Prioritization:
RICE/ICE frameworks, ROI modeling
Roadmapping:
Quarterly planning, stakeholder alignment
Execution:
Sprint planning, PRD writing, QA processes
Metrics:
North star definition, funnel optimization, cohort analysis
Technical Proficiency:
SQL for data analysis (intermediate level)
Basic HTML/CSS understanding
API documentation reading/writing
Figma/design tools for wireframing
Python/R for analysis (nice to have)
Growth Expertise
Acquisition Channels:
SEO/Content:
Keyword research, content calendars, link building
Paid Ads:
Meta, Google Ads, LinkedIn ($50K+ monthly spend)
PLG:
Free trial optimization, self-serve onboarding
Viral/Referral:
Incentive design, K-factor improvement
Partnerships:
Integration marketplaces, co-marketing
Analytics & Experimentation:
Tools:
Mixpanel, Amplitude, Google Analytics, Hotjar
Testing:
A/B tests, multivariate, statistical significance
Attribution:
Multi-touch models, CAC payback analysis
Retention:
Cohort analysis, churn prediction, win-back campaigns
Automation:
Segment,
Customer.io
, Braze
Portfolio-Specific Requirements
Multi-Product Growth:
Cross-product user journeys
Bundle optimization and pricing
Shared component libraries
Platform vs. product strategies
Resource allocation across portfolio
Content & SEO Automation:
Programmatic SEO implementation
AI content generation workflows
Competitor content analysis
Technical SEO (Core Web Vitals, schema)
Blog automation using n8n
Key Responsibilities at Attack Capital
Product Ownership:
Primary:
Launch LegalClerk and CollectDebt (0→1)
Secondary:
Optimize HealOS and PowerDialer funnels
Platform:
Build shared billing/auth systems
Innovation:
Identify new product opportunities
Growth Initiatives:
Scale blog content from 10 to 100 posts/month per product
Improve trial→paid conversion from 15% to 30%
Reduce CAC from $500 to $200
Increase NPS from 30 to 50+
Immediate Priorities
Month 1:
Audit all product funnels and identify quick wins
Set up proper analytics tracking across products
Launch competitor monitoring system
Start customer interview cycles
Month 2:
Ship 5+ conversion optimization experiments
Launch LegalClerk MVP with 10 beta customers
Implement blog automation for 3 products
Create growth dashboard for portfolio
Month 3:
Achieve 25% MoM growth in signups
Launch referral program for PowerDialer
Complete pricing strategy revision
Build partnership pipeline (10+ potential partners)
Data-Driven Approach
Metrics to Own:
Acquisition:
Traffic, signups, CAC by channel
Activation:
Trial starts, aha moments, time-to-value
Revenue:
MRR growth, ARPU, expansion revenue
Retention:
Churn, NRR, customer health scores
Referral:
NPS, viral coefficient, review scores
Reporting Structure:
Weekly growth metrics email
Monthly board deck preparation
Quarterly OKR setting and review
Ad-hoc deep dives on experiments
Team Collaboration
With Engineering:
Feature specs and requirements
Analytics implementation
A/B testing infrastructure
Performance optimization
With Sales:
Product positioning and messaging
Competitive intelligence
Sales enablement content
Pricing and packaging changes
With Customer Success:
Onboarding optimization
Feature adoption campaigns
Churn analysis and prevention
Upsell opportunity identification
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