Product Launch Specialist

Join us as we change healthcare for the better.

OceanMD, a WELLSTAR Company, is the leading provider of EMR-integrated Patient Engagement and eReferral tools in Canada, playing a critical role in millions of patient visits and thousands of referrals every week. Our digital healthcare solutions empower patients and physicians to overcome the barriers preventing the timely delivery of healthcare services. By replacing paper forms with digital tools, we give patients and providers secure ways to connect, share health information, and update patient records. Our tools:

• Empower patients to share health information with their physician before, during, and after visits, helping to ensure health records are up to-date and accurate while improving patient care.
• Meet the growing demand for digital solutions with online booking and secure messaging that improves the patient’s experience, reduces the need for unnecessary phone calls, and makes clinics more efficient.
• Improve access to care by replacing faxes, displaying wait times, and reducing the time to process and access specialist referrals.

Who we need

Reporting to the Senior Director of Business Operations, we are hiring a Product Launch Specialist to coordinate early access programs and support the successful launch of new features and solutions across OceanMD and Ocean Labs. As our new Product Launch Specialist, you will develop and manage project plans, timelines, and deliverables, bringing together Product, Ocean Labs, Marketing, Business Development, and client-facing teams to ensure initiatives move forward smoothly. You will work directly with clients and early access participants to coordinate onboarding, gather feedback, and share insights that inform product improvements and broader launches. You will help establish consistent, repeatable processes that strengthen collaboration, keep projects on track, and support the successful introduction and adoption of new capabilities.

This is a full-time, hybrid role requiring two to three days per week in our Toronto office.

Who you are

You are a highly organized, collaborative professional who enjoys bringing structure to complex projects and keeping people, priorities, and timelines aligned. You have experience coordinating projects, product launches, or client-facing initiatives within a SaaS environment, and you understand how to move initiatives forward when multiple teams and stakeholders are involved. You are comfortable working with technical and non-technical teams, managing competing priorities, and adapting plans as requirements evolve.

You combine strong project management skills with clear communication, curiosity, and a customer-focused approach. You enjoy engaging directly with clients, asking thoughtful questions, gathering feedback, and translating insights into practical next steps. You take ownership, follow through on commitments, and are interested in how emerging technologies, including AI, are changing the way software is developed and delivered. You are flexible in accommodating occasional client meetings outside regular business hours to support healthcare providers.

What's in it for you

Meaningful impact. You will play a direct role in bringing new digital healthcare solutions to market, helping physicians and healthcare providers adopt tools that simplify their workflows and improve patient care. Working closely with clients during early access programs, you will see firsthand how your efforts and the feedback you gather influence product improvements and the successful introduction of new capabilities.

Ownership and influence. You will have the opportunity to take ownership of early access programs from planning through execution, bringing structure and consistency to how new features are introduced and tested. You will work across Product, Ocean Labs, Marketing, Business Development, and client-facing teams, building relationships and helping shape repeatable processes that improve collaboration, project delivery, and launch readiness.

Professional growth. You will gain broad exposure to the product development lifecycle, working at the intersection of technology, project management, and customer engagement. You will deepen your experience coordinating cross-functional initiatives, working directly with healthcare professionals, and supporting the introduction of emerging technologies, including AI, while contributing to the evolution of digital healthcare.

How you will make an impact

• Plan and coordinate early access programs. You will develop and manage project plans, timelines, milestones, and deliverables for new features and solutions across Ocean and Ocean Labs. You will coordinate activities across teams, track progress, identify potential roadblocks, and keep initiatives moving forward from initial planning through launch.
• Bring teams together. You will work closely with Product, Ocean Labs, Marketing, Business Development, and client-facing teams to align priorities, clarify responsibilities, and ensure everyone has the information and resources needed to deliver. You will facilitate meetings, communicate updates, and help resolve challenges as projects evolve.
• Engage with clients and early access participants. You will coordinate client onboarding, demonstrations, check-ins, and feedback sessions, building relationships with healthcare providers participating in early access programs. You will set clear expectations, respond to questions, and ensure clients feel informed and supported throughout the process.
• Turn feedback into improvements. You will gather and organize insights from clients and internal teams, identifying common challenges, opportunities for improvement, and emerging needs. You will share findings with Product and Ocean Labs teams to help refine new capabilities, improve the client experience, and inform broader launch decisions.
• Support launch readiness and adoption. You will coordinate with Marketing, Education and Training, and client-facing teams to ensure communications, training materials, and support resources are ready for new releases. You will help track early adoption, identify gaps, and coordinate follow-up activities that support successful implementation.
• Build and improve processes. You will help establish consistent approaches to planning, tracking, and delivering early access programs and product launches. You will introduce practical tools, templates, and workflows that improve visibility, strengthen accountability, and make future initiatives more efficient and repeatable.

What you bring

• The experience. You have experience coordinating projects, product launches, client implementations, or cross-functional initiatives within a B2B SaaS environment. You understand how software products move from development through testing, launch, and adoption, and you can manage timelines, deliverables, and competing priorities while keeping projects on track.
• The project management skills. You have hands-on experience using project management tools such as Jira to organize work, track progress, and coordinate activities across teams. You bring structure to evolving requirements, anticipate potential roadblocks, and follow through to ensure commitments are met.
• The communication and relationship-building skills. You are a clear, confident communicator who can engage directly with clients and collaborate effectively with technical and non-technical teams. You know how to ask thoughtful questions, facilitate discussions, gather meaningful feedback, and translate information into practical next steps. You are comfortable accommodating occasional meetings outside regular business hours to connect with healthcare professionals.
• The analytical and problem-solving skills. You can organize and interpret client feedback, identify patterns, and turn insights into recommendations that support product improvements and successful launches. You are comfortable navigating ambiguity, adjusting plans as priorities evolve, and finding practical solutions to keep projects moving forward.
• The curiosity and initiative. You are interested in emerging technologies, including AI, and how they are transforming software development and healthcare delivery. You enjoy learning, taking ownership, and identifying opportunities to improve how teams collaborate and deliver results. Experience in healthcare technology is an asset, but not required.

Compensation

The salary range for this position is $70K–$90K. The salary will be determined based on several factors, including the candidate’s experience, qualifications, skills, and the needs of the organization. At OceanMD we are committed to fair and equitable compensation and aim to provide a competitive salary that reflects the value and expertise of the successful candidate.

What you can expect from our interview process:

• A virtual interview with a Talent Advisor to discuss your interest in joining OceanMD and in the role. The conversation will be recorded using BrightHire, an AI-powered video interview tool. More details will be shared when you are invited to interview.
• A virtual interview with the Senior Director, Business Operations and the COO to explore your SaaS project management experience, approach to coordinating cross-functional initiatives, client engagement skills, and ability to manage early access programs.
• An in-person interview with fellow team members to expand on how your knowledge and approach align with the needs of the team and the organization. This will also allow you the chance to ask questions about the company culture and meet with future collaborators and peers.

Our culture, our team

We’re a scaling company expanding rapidly across the country. We are incredibly passionate about our ability to make a difference in the lives of Canadians through our technology, and we firmly believe that we can do our best work with realistic deadlines and transparent communication about where we are and what’s next for us as an organization. We understand the time it takes to revolutionize a paper-based industry and develop and release high-quality, resilient, compliant, and responsive technology that is easy to use, so we ensure that pace is factored into our projects and deliverables across the organization.

Our focus is your growth and professional satisfaction, resulting in clear opportunities to help us scale and be better through your ideas and the chance to be part of projects and try new things. We are dedicated to our team, and we strongly believe that family comes first. To that end, we strive to find opportunities to support balance in the workplace and between work and home. As part of this, we have flexible hours, regular opportunities for social get-togethers, and meeting-free Friday afternoons.

Everyone here is deeply committed to what we can do - and the potential we have to do more. As a result, we provide an opportunity for Cognisant Causes, our name for passion projects in healthcare, where no funding is available and a little technical expertise and time is needed to make a big difference. It’s a way to give back and to add further meaning to what you do here.

A note on values

We value ethical behaviour above all else. We care about each other, and we respect each other as professionals and people. We treat our customers with respect and keep our word, even if it hurts. We own our mistakes. We strive for honesty and integrity every day in every situation. We look for people who share these values.

We are transforming patient care across the country, and we’ve only just begun. Join us

We are always on the lookout for ethically driven, intelligent, and compassionate professionals who want to be part of an energetic culture and company, people who are interested in contributing their talents in a challenging, interdisciplinary environment. If you feel you meet 70% of the qualifications we are looking for and are determined to make a difference, we encourage you to apply. We promise to consider your application fully.

Express your interest here, explore what we do here, or follow us on LinkedIn to stay connected.

We strive to build a diverse team and encourage applications from traditionally underrepresented groups. If we can make this easier through accommodation in the recruitment process, please let us know.