Product Lead, Belles Demeures

Belles Demeures · Paris · Hybrid

About Belles Demeures

Belles Demeures is the leading luxury real estate portal in France. It presents the country's most exceptional properties to buyers in France and abroad, and gives the agents who sell them a place that matches the standard of their listings. Our mission is to unlock everyone's perfect place. Here, that means the most demanding buyers and the agents who serve them.

Belles Demeures is part of Aviv, Europe's largest real estate tech group, backed by KKR and CPP Investments, and works alongside SeLoger, the reference platform for housing in France.

We are a product-led company. Product teams own outcomes, not feature lists. The people closest to the problem make the call, we start from what customers struggle with, and data settles the arguments. We also expect the product to grow the business: the experience itself should acquire, convert and retain customers.

About the luxury market

Luxury real estate works differently from the rest of the market. Buyers are few, often international, and hard to reach through standard channels. Many of the best properties never appear on a public portal. Agents win mandates on reputation, and they pay for a platform that brings quality leads, make their brand shine, and ease their day-to-day operations.

Belles Demeures serves two types of agents: luxury specialists and agents who occasionally receive a mandate that deserves a luxury presentation. Their needs, budgets and habits are different. The product runs on web and app, and it is at a turning point with many opportunities, such as:

• AI in search and discovery for buyers, in listing content and in the tools agents use.

• International reach, bringing wealthy buyers abroad to French properties, with the broker networks that serve them.

• Social networks, to distribute listings, video and agent reputation where luxury buyers and agents already spend their time.

• Off market, so that agents can offer properties privately to vetted buyers, outside the public market.

About the role

You will be the product lead of Belles Demeures. You own the product on web and app and the business around it. You set the vision and strategy, and you keep the marketplace in balance: supply, demand and liquidity. You arrive at a pivotal moment, and you will shape what comes next.

In this role, you will

• Define the product vision and strategy for Belles Demeures on web and app, and turn it into a sequenced roadmap.

• Own supply: the quality and exclusivity of listings, and the tools and offers that make Belles Demeures the place where agents showcase their properties and their brand.

• Own demand: an exceptional experience for luxury buyers, in France and abroad, from discovery to contact.

• Make liquidity the measure of the marketplace: qualified leads for agents, relevant properties for buyers.

• Lead product bets: AI, international reach, social networks and off market.

• Structure the packages and offering with the GTM teams, and build the business case for each bet.

• Define the KPIs for both sides of the marketplace, and build deep knowledge of buyers, agents and the luxury market.

• Run the product cycle end to end, from discovery to delivery, with Design, Engineering, Data, Brand, Marketing and Legal, building on the capabilities of the SeLoger platform.

• Use and sponsor AI across the product cycle, and help shape how our product and engineering process is built around it.

How you will be measured

Depending on priorities: listing quality score, share of exclusive and high-end listings, qualified leads per listing, agent NPS and churn, ARPA, share of audience from abroad, share of audience and leads coming from the app, number of off-market listings and the buyers they reach.

You might thrive in this role if you

• Have 8+ years in product management, owning a product or a business end to end, ideally in a marketplace, a premium brand or a B2B subscription business.

• Have worked on two-sided products: demanding consumers on one side, paying professional customers on the other.

• Have business sense: revenue, pricing, packaging, and the ability to build or challenge a business case.

• Are a builder with a strong sense of premium and luxury: demanding about design, content and detail.

• Already use AI every day in your work.

• Communicate well and are at ease with senior leadership.

• Speak fluent English. French is a plus. International exposure is a plus.

Why join us

You will own the product of the brand that leads luxury real estate in France, at the moment it is being repositioned, rebuilt for web and app, and opened to international buyers. You will see how a product-led team works when AI is part of every step, and how a country business runs with the autonomy of a local company and the backing of an international group. The bar is high, the scope is large, and your work will be visible.

Recruitment process

You can generally expect 3-4 interviews with the people you will work most closely with.