Product Manager

SBC Performance drives scalable growth for brands ready to expand globally. Working across eCommerce, health & wellness, education, and entertainment, our team helps brands acquire customers faster and scale across 26+ global markets. We combine data-driven paid media, performance creative, and advanced analytics to turn marketing into a predictable revenue engine. Trusted by 200+ companies, managing $150M+ in ad spend. Scale faster. Grow smarter. Key Responsibilities Strategy & Discovery Define product vision and strategy aligned with company goals Conduct product discovery: user research, funnel analysis, competitor benchmarking Identify growth and monetization opportunities; validate ideas through hypotheses and MVPs. Roadmap & Prioritization Build and maintain quarterly/monthly product roadmaps Prioritize initiatives based on business impact, user value, effort & risk Balance growth, retention, monetization, and tech initiatives. Delivery & Execution Translate initiatives into clear PRDs, user stories, and acceptance criteria Own delivery end-to-end: Discovery → Build → Launch → Measure Ensure on-time, high-quality releases. Growth & Monetization Own the full product funnel: activation, engagement, course completion, checkout → paid Optimize pricing, paywalls, trial mechanics, and AI upsells Drive MRR and LTV growth. Analytics & Reporting Monitor core product metrics and run post-launch analysis Communicate insights to stakeholders and adjust roadmap based on data Deliver weekly product reports. Requirements 3+ years in product management for subscription-based consumer products (mobile app and/or web), ideally in wellness, EdTech, or another high-frequency B2C category Full ownership of at least one product or major surface end to end, you've been the person accountable for the outcome, not just the backlog. You set the strategy, made the calls, shipped, and owned the results (good or bad) Hands-on customer development experience: running user interviews, problem discovery, and continuous discovery habits. Talking to users directly and often, not relying on secondhand summaries A working feedback loop you've built and owned. Closing the gap between what users say (interviews, reviews, support tickets, community sentiment), what they do (product analytics), and what ships next. You treat feedback as a system, not a one-off exercise Proven track record owning web2app / web2web funnels from acquisition landing and quiz flows through paywall, checkout, and onboarding - treating the whole funnel as yours to move Strong command of subscription analytics : cohort retention (M1/M2+), LTV, ARPU, rebill/churn and the instinct to own the number, dig into why it moved, and act without being asked Hands-on experience running A/B experiments : hypothesis design, prioritization, reading results honestly, and owning the decision to ship, kill, or iterate Fluency with a modern product analytics stack (PostHog, Amplitude, Mixpanel) and revenue data (Stripe), including writing and owning event specifications rather than delegating instrumentation and hoping it's right Experience owning paywall, pricing, and monetization - plan structure, promo strategy, regional pricing with clear accountability for revenue impact Confidence leading cross-functional delivery across engineering, design, QA, analytics, and content. Writing crisp tickets and PRDs/TRDs, unblocking your own dependencies, and owning the delivery timeline end to end English at a B2 level for external documentation and deliverables. Nice to have Experience in relationship wellness, mental health, self-help, or microlearning product spaces Familiarity with server-side attribution (Meta CAPI, Google Enhanced Conversions) and the post-ATT measurement landscape Exposure to App Store / Play Store review cycles and subscription compliance Experience with LLM/AI-powered product features (AI companions, generated content, upsell instrumentation) and their monetization Track record taking a product through PMF discovery - segmentation, pain clustering, positioning against competitors Comfort with performance-marketing collaboration (JTBD-driven creative angles, funnel-to-ad feedback loops). What We Offer Remote work Competitive compensation Flexible working hours (start between 9:00–11:00 CET) All necessary equipment Paid vacation and sick leave Educational support: reimbursement for certifications, courses, and training Company events and internal knowledge-sharing activities Transparent communication and an open feedback culture