Product Manager

About the role

We're a multi-brand platform looking for a Product Manager whose north star is user engagement - how deeply and how often users interact with the product beyond their core transaction. You'll own the full incentives and retention stack across the portfolio: the mechanics that reward users, and the in-product experience that gets them to actually engage with those mechanics. This is a new role on the product team, with its own dedicated dev team to execute against your roadmap - you'll own everything that keeps users engaged, rewarded, and coming back.

What You'll do:

• Define and own the roadmap for incentives, retention, and loyalty features across our multi-brand portfolio, with user engagement as the guiding metric for prioritization.

• Partner with CRM/lifecycle marketing to translate campaign and segmentation needs into product requirements and platform capabilities.

• Design and prioritize AB tests on incentive mechanics, offer structures, and retention flows.

• Manage the economic modeling implications of promotional and reward mechanics.

• Own the end-to-end wallet and bonus balance experience, ensuring redemption logic is transparent, compliant, and low-friction for users.

• Own the in-product placement, visibility, and messaging of gamification and incentive features (missions, tournaments, VIP tiers, cashback, promotions) — treat feature discoverability and uptake as a core product metric, not an afterthought.

• Partner with design to test UI placements, entry points, and promotional surfaces (banners, nudges, badges, wallet screens) that drive feature adoption.

• Drive the roadmap for our Smartico CRM/gamification integration — from initial rollout across brands to ongoing feature adoption.

• Define success metrics for retention and incentive initiatives (activation, redemption rates, LTV impact, churn reduction) and report against them.

• Lead a dedicated dev team: write specs, prioritize the backlog, run sprint ceremonies, and unblock delivery.

• Collaborate cross-functionally with compliance/legal on regulatory constraints for promotional mechanics (jurisdiction-specific rules, usage limits).

• Stay close to competitors and market trends in retention mechanics and loyalty design across consumer tech.

What You'll own:

• Incentives engine - bonuses, promotional credits, cashback, rebates, and promotional mechanics across all brands, from rules configuration to user-facing UX.

• Gamification & loyalty - missions, challenges, levels, VIP tiers, and reward mechanics that drive engagement and lifetime value.

• User engagement - treat depth and frequency of interaction (sessions, feature usage, time in product) as a primary success metric, not a byproduct of other work.

• Wallet - bonus balance logic, redemption requirements, conversion rules, and the user-facing wallet experience.

• CRM integration - product ownership of our Smartico integration, ensuring campaign, segmentation, and gamification capabilities are fully leveraged and reliably wired into the platform..

• New verticals (potential scope) - as we evaluate expansion into adjacent product lines, you may take on incentive and retention mechanics for that vertical.

• Feature merchandising & UI placement - owning how incentive and gamification features are surfaced, positioned, and promoted across the product UI, so users actually discover and use them, not just that they exist.

What You'll bring:

• 4+ years of product management experience, ideally with exposure to iGaming, gambling, fintech wallets, or loyalty/rewards products.

• Direct experience with bonusing, cashback/rakeback, or gamification mechanics (bonus engines, wagering requirements, loyalty tiers).

• A track record of driving measurable improvements in player/user engagement - not just shipping features, but growing how often and how deeply users interact with a product.

• Experience working with or evaluating CRM/marketing automation platforms (Smartico, Optimove, or similar) from a product integration standpoint.

• Strong analytical skills - comfortable defining KPIs, reading cohort/retention data, and using it to prioritize.

• Experience managing a dedicated engineering team - writing specs, grooming backlogs, and owning delivery.

• Understanding of AB testing methodology and how to collaborate with a testing-focused counterpart.

• Excellent stakeholder management - you'll work across product, CRM, compliance, and games teams daily.

• A strong eye for UI/UX and feature merchandising - proven ability to turn "the feature exists" into "players actually use it" through placement, visibility, and in-app promotion.

Nice to have:

• Experience in sportsbook product, particularly bonusing/promotions for sports betting.

• Familiarity with RTP and prize-pool economics.

• Background in wallet or payments product work.

• Multi-brand or multi-jurisdiction product experience.

How You will be measured:

• Player engagement - session frequency, depth of feature interaction, and time spent across bonusing/gamification surfaces.

• Bonus/promo engagement and redemption rates across brands.

• Feature discoverability and uptake (CTR into gamification/bonusing surfaces, % of active players engaging with each feature).

• Retention and churn metrics tied to loyalty/gamification initiatives.

• Adoption and stability of the Smartico CRM integration.

• Delivery velocity and quality of the dedicated dev team's output.What We Offer

What we offer:

• Competitive Salary.

• Health Insurance & Fitness Benefit.

• Weekly Team meals.

• Team-building events and parties.

• Learning & Development opportunities.

• A great working environment.