Product Manager – B2B Products

A bit about Forest

We’re Forest. You know, those shared e-bikes in London that look like trees. We’re London’s most sustainable shared e-bike operator. We bridge the gap between affordability and sustainability, using advertising revenue to offer our users up to 30 free minutes per ride. Our mission is to help cities move greener-and we’re growing fast.

A bit about the role

Most of our revenue comes from riders, but a growing part comes from businesses: companies that give e-bike access to their staff, brands that advertise to our riders, and partners that buy rides for their own customers.

We are building a new B2B Products squad to grow this part of the business, and we are looking for its Product Manager. You will own three product areas:

• Bikes for Business: Cycle to Work and Forest for Business, our products for employers and their staff.

• Advertising: ad formats in the Forest app, built with our advertising partner.

• Partnerships: ride bundles, codes and a Forest API that partners can use to offer our bikes to their customers.
  

This is a hybrid role based in London, Moorgate. Your main stakeholders, including our Sales team, are in London. Most of our Tech team is based in Santiago, Chile.

Your key responsibilities include:

• Talk to customers. Speak with HR managers, employees, brands and partners to understand how they buy and use our products, and where they get stuck.

• Work with Sales. Join regular calls with our Sales team in London, learn what customers ask for, and agree priorities with them.

• Own the roadmap. Keep the B2B roadmap up to date, and involve stakeholders in your decisions.

• Lead discovery and delivery. Define problems, write clear specs, agree the scope with the tech lead and designer, and work with the engineers until the feature is live.

• Work with partners. Agree requirements and timelines with external partners, such as our advertising partner and companies that integrate with our API.

• Measure results. Track adoption, revenue and usage in Amplitude and our other tools, and use the results to decide what comes next.
  

Your Impact:

Reporting to the VP of Product, you will:

• Build a new squad's way of working from the start: its roadmap, its rituals and its metrics.

• Grow B2B revenue with products that businesses and partners can buy and use without help from our team.

• Replace manual processes with self-serve portals, so that our Sales team spends time on selling, not on admin.

• Be the link between Sales in London and the tech team in Santiago. Sales knows what is being built and when, and the squad understands what customers need and why.
  

Who you are:

• Product experience. 3-5 years as a Product Manager, ideally on B2B SaaS products, self-serve portals, marketplaces, or partner products.

• Commercial sense. You understand how B2B products are sold and paid for, and you can work with a Sales team and manage expectations.

• Technical understanding. You are comfortable discussing APIs, integrations and data with engineers, and you can write specs that an external partner can build against.

• Clear communication. You keep people informed without being asked, in writing and on calls.

• Working across time zones. You can work closely with stakeholders in London and Santiago, using written updates and planned overlap hours.

• Data. You use numbers to decide what to build and to show results. SQL is a plus.

• (Optional) AI proficiency. You are comfortable working with AI agents, improving your efficiency and scaling the impact of your work.

Location

We love spending time in the office together, with 4 days a week in our office and 1 day a week working from home.

If you require a more flexible working arrangement, please still apply! Please send us an email after applying to let us know about any requirements you might have at people@humanforest.co.uk.

What you’ll get in return

🚲 Free Forest bike rides for you and a +1

🌴 25 days holiday pro rata + bank holidays

🩺 Private Medical Insurance & Cashplan

🧘‍♀️Therapy and career coaching sessions through MYNDUP

📚 Annual personal development budget

🌯 Free lunch on Wednesdays

🐣 Enhanced Parental Leave

🥳 Regular Socials

🎈 Birthday off

👶 Childcare salary sacrifice

Equal opportunities

Forest is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not tolerate any form of discrimination, bias, or harassment.

If you'd like to share your pronouns, please let us know.

If there's any reasonable adjustments we can include to make our application process easier for you (due to disability, neurodiversity or anything else) please let us know so we can support you.

Want to make an actual, positive impact for cities? Join us, and help us grow the forest!