Product Manager, Digital Experience

Product Manager, Digital Experience We’re looking for a Senior Product Manager to own and improve InvestEngine’s public digital experience across our website, blog, campaign pages and first-visit-to-sign-up journey. This is a key role for our next stage of growth. Today, our website needs stronger foundations: AI-enabled web infrastructure, better reusable components, a more integrated blog experience and a faster way for Marketing to launch high-quality pages and campaigns. We’re also preparing for a brand refresh, making this the right time to rethink how our website works as a scalable acquisition and customer experience platform. You’ll report to the CPO and work closely with Marketing as your primary stakeholder. You’ll also have a dedicated squad of two engineers to help deliver the infrastructure needed in the first 12 months. This should include the right CMS or content tooling, AI-assisted publishing workflows, reusable components, structured content and campaign page automation. After that, your focus will shift towards ongoing optimisation of the website experience, content journeys, GEO performance and conversion from first visit to sign-up. What you’ll do Own the product roadmap for InvestEngine’s public website and digital experience. Lead the selection and implementation of the right content infrastructure, whether that is CMS, headless CMS, AI content tooling, page-building workflows or a combination of these. Build an AI-first operating model for the website, using AI to accelerate content creation, page production, testing, compliance sign off and optimisation. Improve the structure, navigation and usability of the website. Bring the blog into the wider website and acquisition strategy. Improve the website for both SEO and GEO, ensuring InvestEngine content is structured, authoritative and easy for AI search and answer engines to understand. Support the brand refresh across the public website experience. Own and improve the journey from first website visit through to sign-up. Work with Marketing, Brand, Design, Analytics and Engineering to prioritise the highest-impact opportunities. Use data to understand traffic, landing page performance, content journeys and funnel conversion. Create safe, governed workflows where Marketing can use AI to produce and update web content quickly, while maintaining quality, compliance and brand consistency. Run structured tests and improvements across key web journeys. Manage the backlog for a dedicated two-engineer squad. Ensure the website experience remains clear, compliant and trustworthy for customers. Who you are 5+ years’ experience in Product Management, Digital Product, Web Product or Growth Product roles. Experience owning a public website, CMS, web platform, acquisition journey or conversion funnel. Experienced working with engineers and designers to ship customer-facing digital experiences. Strong understanding of website conversion, funnel analytics, experimentation and performance measurement. Familiar with CMS platforms, headless CMS, AI content tooling, reusable components, landing page systems or content workflows. Strong understanding of AI-assisted content workflows, AI tooling or automation in digital product delivery. Understanding of GEO, structured content, technical SEO and how AI answer engines interpret website content. Commercially minded, with a strong interest in acquisition, brand, content and customer journeys. Strong organisational, communication and stakeholder management skills. Highly proactive, with a willingness and ability to get hands dirty. Comfortable working in a fast-moving business where priorities need to be actively managed. Experience in fintech, investing or regulated financial services is a plus. Passion for personal finance is a big plus. What we offer Hybrid working with 1–2 days a week in our central London office. Option to work remotely from anywhere for up to 3 months per year. A flat structure, open culture and real autonomy. Fast-paced learning and meaningful career development. A passionate team, big ambition and plenty of room to grow. The opportunity to shape InvestEngine’s public digital experience at an important stage of growth. Our Hiring Process Introductory call with our Talent team Gamified cognitive assessment to understand how you think and problem-solve Competency interview Senior leadership interview to explore alignment with our culture, values and strategic direction How We Work We’re a lean, fast-moving team that values clarity, ownership, and transparency. You’ll have the freedom to experiment, the responsibility to follow through, and the backing of a team that values clear thinking and open dialogue. We believe in solving problems at the root, not just treating the symptoms. What We Offer Impact from day one You’ll take on meaningful work from the start, tackling real challenges that drive the stability, efficiency, and growth of our business. Room to grow As we scale, you’ll have opportunities to expand your responsibilities, influence how we work, and help shape our long-term direction. Transparent and open culture We share decisions openly, keep communication channels clear, and encourage collaboration across every part of the business. Supportive, high-calibre team Work alongside talented professionals who are experts in their fields — smart, driven, and generous with their knowledge. Department Product Role Product Manager Locations London Remote status Hybrid About InvestEngine InvestEngine is an award‑winning, industry‑leading investment platform that champions the use of exchange‑traded funds (ETFs). We are a team of industry experts with a passion for building great investment products. A powerful investment solution, we think everyone could benefit from using ETFs as a part of their financial strategy.