Product Manager | SEO and Distribution

• Flexible working environment inc. WFH and remote from other states
• Contribute to Australia's iconic public broadcaster
  
  

The Role

Develop and manage search engine optimisation (SEO) and content distribution strategies for the ABC’s digital content on third-party platforms, ensuring alignment with the digital strategy for Product & Technology as well as the ABC’s strategic objectives.

The Job

• Drive and oversee the development, implementation and continual review of SEO strategies for ABC web products, including ABC News – Australia's most trusted news source.
• Drive and develop effective, innovative and measurable ABC audience growth and retention strategies for news content on third-party platforms, including Google, Apple News, AI-driven answer engines and emerging platforms that will engage, retain and build new audiences.
• Lead day-to-day technical SEO management for ABC digital product websites, in line with best practice principles using specialised SEO techniques, tools, monitoring and analysis.
• Develop and foster collaborative working relationships across ABC teams such as Digital Product, News and Content teams to provide technical and content recommendations and enable audience growth and engagement.
• Establish objectives, undertake complex data analysis, and provide comprehensive recommendations to senior management and key stakeholders to inform decision making on roadmap development.
• Develop, articulate and communicate a clear SEO market position for the ABC web products, informed by audience research and analysis, while taking into consideration ABC’s broader audience and strategic objectives, as well as competing products and broader market trends.
  
  

Position Description: 50068352 PRODUCT MANAGER - SEO.pdf

About You

• Demonstrated significant experience developing and managing search engine optimisation or content distribution strategies, including experience with news media SEO/AI visibility such as technical requirements for Top Stories, schema, AI Overviews and image and video optimisation.
• Outstanding ability to drive the discovery, development and implementation of new technical and content SEO and third-party platform visibility initiatives to increase product and content performance and achieve business objectives.
• Demonstrated significant experience collaborating with cross-discipline teams to achieve high performance and foster a positive workplace culture.
• Demonstrated significant experience managing workflows and timeframes across multiple projects.
• Demonstrated outstanding, up-to-date knowledge of competitive trends in SEO strategy including search algorithms, AI platform visibility, web metrics and external SEO tools; experience sharing these insights with colleagues and key stakeholders.
• Outstanding communication and stakeholder management skills combined with the ability to establish strategic relationships with key internal and external stakeholders.
• Outstanding analytical and problem-solving skills with an aptitude for creative and strategic thinking to inspire innovation.
  
  

What We Can Offer You

• 15.4% ABC Nominated Super.
• Paid parental, carer's and supporting partner leave.
• Salary packaging.
• ABC Mentoring.
  
  

About The ABC

The ABC is the nation's most trusted and independent source of Australian conversations, culture, and stories. With over 4,500 employees from diverse backgrounds across over 60 locations around Australia and overseas, we are proud to create, curate and deliver high-quality content that informs, educates and entertains Australian communities.

More Info

In line with our focus on diversity and inclusion, applications are strongly encouraged from Indigenous Australians, people from a range of cultural and linguistic backgrounds, people with disability and LGBTQIA+ individuals. The ABC also aims to achieve a gender-balanced workforce.

To request recruitment and selection information in alternate formats, request adjustments, or if you have accessibility requirements please contact [email protected]

If you want to know more, please contact Brett Whyte, Recruitment Specialist, via [email protected]

We are unable to accept email applications, please ensure that you submit your application via the online portal.

We respectfully request that Recruitment Agencies do not submit applications for this position.

Applications Close: 11:55pm, 3rd July 2026.