Reign is the Autonomous Commerce Platform for DTC founders. We unify storefronts, checkout, payments, and operations into one AI-native platform where agents handle the operational grind and merchants focus on growth: making the most money, with the least headache, on their own terms.
We set out to build the "Shopify of Direct Response," and along the way we recognized something bigger. Direct response is roughly a third of all ecommerce transactions, a trillion-dollar market chronically overlooked by Silicon Valley. The merchants who run it are obsessive about tooling. They live and die by velocity, conversion, and margin. They have no brand moats, so they compete purely on operations, which is exactly what makes them the earliest and fastest adopters of AI agents in commerce.
This is a category-defining bet, and we are running at it from a position of strength.
Where We Are Today
8-figure ARR, growing 100%+ YoY (top 0.5% of all startups launched in 2024), and we do it with capital efficiency: there is a real chance we finish the year with more cash on our balance sheet than we have ever raised
Rapid merchant adoption and expanding market presence
On track to beat our budgeted sales target by 100%+
Industry-leading NPS score
70% of our new deals come as referrals from existing merchants
Venture-backed by a multi-billionaire ex-founder and direct response industry leaders
An executive team that has done this before: multiple leaders who have scaled a company from zero to unicorn status
A founder who builds from domain expertise: he bootstrapped $200M+ in DTC revenue as a direct response merchant before starting Reign, and is building the platform he always wanted as a merchant
Why Now
This is a rare opportunity to step into a company with proven revenue, product-market fit, an established team, and a large market opportunity.
Three things make this an inflection point:
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Product-market fit is established. Demand continues to grow, merchant adoption is accelerating, and Reign is outperforming expectations.
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There is an opportunity to define a category. While many companies are building AI tools for commerce, few are focused on helping sophisticated DTC operators automate revenue-generating decisions at scale.
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Our customers are AI-ready. They adopt technology quickly when it drives measurable business outcomes, creating an ideal environment for agentic products.
The Role
You tell the story of what we ship. You own product launches from start to finish: the announcement, the emails, the motion graphics and the video that shows a merchant why a new feature matters. You also build the Reign course, a library of short on-camera lessons that teach merchants the best way to use every part of the product, filmed in our Weston office with the studio and gear already set up.
What You'll Do
Plan and run product launches end to end, working with the product team on what is shipping and why it matters.
Write, build and send product emails in HubSpot: launches, product updates and newsletters.
Make motion-design announcements and feature videos yourself, or brief and work with our video editor to make them.
Plan, script, film and present course lessons on how to use Reign, from the subscription portal to checkout.
Write the message for each launch: what it is, who it is for and why they should care. That message goes on the site, in email and in sales conversations.
Keep the course organized so a new merchant can find the right lesson fast.
Your first 90 days:
Film and publish 10 high-quality, course-style videos in our Weston office, and run your first product launch from announcement to email.
What You Bring
1 to 3 years in product marketing, content or a similar role.
Ecommerce experience. You know how online stores, checkouts and subscriptions work.
You are comfortable and natural on camera.
You write clearly and simply, and you can explain a product to someone who has never seen it.
You can make video and simple motion graphics with Adobe Creative Cloud (Premiere Pro, After Effects) or CapCut, and you know how to brief an editor.
You live in South Florida, or will, and can be in our Weston office 1 to 2 days a week.
Nice to have
Experience with HubSpot or another email tool.
Experience launching features at a software or subscription company.
How We Hire
A short intro call, a take-home project (pick a feature from any software product you use, then write a launch email and record a 2 to 3 minute video that announces it), then a final conversation in our Weston office.
Our Culture & Values
We are a value-driven company. These aren't words that we just put on a wall. They dictate how we hire, fire, and promote.
All In to Win. Operate with urgency and a relentless focus on excellence.
A Players Only. Build and maintain exceptional talent density. Pure meritocracy.
Merchant First. Every decision is measured by merchant impact.
Entrepreneurial Spirit. Move quickly, stay resourceful, and take ownership.
No Ego. The best ideas win regardless of title or tenure. No BS politics.
Reign is mission-first and performance-driven. We operate with urgency, give direct feedback, and expect high ownership. If you thrive under pressure and love building in fast-moving environments, you'll do great here. If you strongly prioritize predictability, comfort, and work/life separation, this 100% isn't the right role.
