Product Marketing Lead

Superlinear is building Holon, an Enterprise Orchestration Platform for the physical economy. Large companies that move or make goods run every part of their operation on its own system. One decides what stock is needed, another plans the warehouse, another plans the trucks. Each system optimises its own KPI, so a decision that looks right to logistics quietly costs margin in commercial. Companies leave two to four percentage points of EBITDA on the table this way. Not because their departments are inefficient, but because no tool optimises the end-to-end chain. We call it the Orchestration Gap . That’s where Enterprise Orchestration comes in. Not another tool for one of your departments, but the first system that optimises replenishment, distribution and transport jointly against one objective: net contribution. Backed by a €6M Series A , we intend to unlock a 1% increase in EU GDP. Profitable enterprises are the engine that funds our society, so every point of efficiency we unlock in the physical economy is a resource Europe gets back. That is the shift we’re after: from a world of scarcity to a world of possibility. The role You are our first product marketing hire and you own the story end to end: what problem we solve, who has it worst, why the systems they already own can't fix it, and what proof makes that credible. You'll build it from the market, not from a whiteboard, by talking to customers, prospects, experts and our own deployment teams, then testing it in live deals until it holds. There is no playbook to inherit here. No positioning doc waiting for you, no case study library, no messaging system. You build the machine. You will be measured on pipeline generated and pipeline progressed. Product marketing at Superlinear is a commercial function, not a content function. What you'll do Get to the truth . Run structured customer and prospect interviews, work expert and partner networks, sit close to our deployment teams. Turn what you hear into positioning, and into a strong marketing story that actually works. Own the story. Build, test and iterate our value proposition, positioning and narrative. Make a technically deep product legible to a supply chain executive. Build credibility. Turn deployments into proof: case studies, ROI models, benchmarks. Evidence is the whole game. Arm the people who sell. Sales narrative, deck, discovery guides, objection handling, competitive battlecards. Sit in on deals, find where the story breaks, fix it. Bring it to market. Website narrative, thought leadership, launch and event messaging. What we're looking for 6+ years in B2B product marketing , including time as a first or founding PMM. You've done positioning from zero, not maintained someone else's. Exceptional storytelling. You can take a genuinely complex system and make a COO care about it in three sentences. Research expert, especially interviewing. You get people to tell you what they actually think, not what they think you want to hear. Comfortable next to sales. You've worked deals, not supported them from a distance. Ruthless prioritisation. Everything will look urgent. You'll prioritise what moves pipeline fastest. Strong stakeholder management. You'll be pulling the story out of founders, engineers and deployment leads who each see a different piece of it. English is our working language. Dutch or French is a plus. Bonus: enterprise software sold into operations like supply chain, manufacturing, logistics or ports · experience in a category-creation motion · technical fluency in planning, optimisation or agentic AI What we offer Competitive base, plus shareholder participation through our ESOP Health and group insurance, meal and eco vouchers, mobility budget, net allowances, group and personal bonuses A seat next to the founders on the decisions that define the company Hybrid working from our Brussels office