Product Marketing Lead

About the role ThreatAware solves a problem security teams feel everyday. The Product Marketing Manager's job is to make sure the right people understand how it solves their problem and can make the case for it internally. ​ You'll own how ThreatAware is positioned and messaged, and you'll drive demand by communicating clearly how the product drives business value. Working closely with Sales, Product, and the GMMs, you'll make sure the story that gets told in marketing is the one that wins deals.​ Why ThreatAware? ThreatAware gives security teams a single source of truth for every device and tool in their organisation. We deploy in under 30 minutes, with 150+ integrations and no agents required. On average, we reveal that 10% of devices on a network go completely undetected and 30% of security controls are missing or silently failing. Now we're building something bigger. In February 2026, we raised $25M from One Peak, now we're scaling our North American operations and launching our AI-powered security workspace , giving security teams the freedom to build exactly the tools and automations they need, powered by six years of the most accurate cyber asset data in the market. What you'll do Define and own positioning and messaging for ThreatAware key products Develop ICP definitions, detailed buyer personas, and sharp competitive battlecards that Sales reaches for instinctively Build and maintain a sales enablement library that people actually use: decks, one-pagers, objection guides, and talk tracks Create and commission content in close collaboration with the Marketing Lead, balancing what you write yourself with what you direct others to produce Lead ThreatAware's Generative Engine Optimisation strategy — ensuring we are cited, referenced, and positioned correctly in AI-generated search results as that channel continues to grow What we're looking for 5+ years in product marketing in B2B SaaS, ideally in cybersecurity or infrastructure​ You've built enablement materials that Sales actually reaches for. You know the difference between a deck that sits in a folder and one that closes deals You're intellectually curious in a genuine way. You want to understand the product deeply enough to explain it to anyone — from a CISO to a CFO — not just describe its features You write well and commission well, and you know which situation calls for which. You're as comfortable with a blank page as you are with a brief You think in narratives, not just messaging frameworks. You understand that the story ThreatAware tells has to work in a cold email, on a stage, and in a boardroom — and you build for all three