About the Role
As Zensors’ first Product Marketing leader, you have the unique opportunity to tell the story of how Physical AI will fundamentally transform the world around us while working closely with our founders. We are looking for an AI-native marketing visionary who naturally. From reimagining airport operations to optimizing smart spaces, you will translate how AI process 10k+ concurrent camera streams into ROI for a large fortune 1000 originization.
You will own our product positioning and build our product marketing strategy from the ground up. You will act as a market educator, unpacking the "black box" of AI for our buyers, while continuously experimenting with new, unconventional ways to drive awareness. As an early marketing hire, you will act as a core thought leader, directly shaping the go-to-market journey of a pioneering company and delivering an outsized impact on our growth.
Your mission is to unpack the "black box" of AI for a broad range of industries, owning our product positioning and building our marketing strategy from the ground up to deliver an outsized impact on our growth. To immediately shape our go-to-market journey, you will hit the ground running: in your first 30 days, you will interview five of our largest enterprise customers—spanning diverse physical spaces and operational environments—to deeply understand their pain points and map their exact buying journey. By day 60, you will synthesize this market research to author and ship our first comprehensive "State of Spatial AI" industry report, which will set the stage for day 90, when you take full ownership of our core product messaging and launch your first major experimental pipeline-generation campaign
Key Responsibilities
Storytelling & Positioning:
Think completely outside the box to craft and refine product positioning, establishing Zensors as the undisputed market leader in Physical AI. Structure the overarching GTM message and ensure absolute consistency across all communications.
Educate & Evangelize:
Act as the premier educator for our target market. Break down complex deep learning and computer vision concepts into accessible, value-driven narratives for B2B buyers.
Agile Experimentation:
Continuously hypothesize, launch, and measure experimental marketing campaigns. Use an agile approach to test new channels, content formats, and growth hacks to increase product adoption.
GTM & Product Launches:
Work closely alongside the product team to deeply understand capabilities, develop messaging for new features, and lead high-impact product launches.
Market Intelligence:
Perform continuous industry, audience, and competitive analysis to inform the sales process. Provide short- and long-term market forecasts and trends to assist business development.
Pipeline & Analytics:
Manage B2B marketing pipeline generation from concept through to rigorous ROI analysis. Oversee the marketing budget and perform ongoing tracking and reporting on all initiatives.
Ideal Background & Qualifications
Experience:
3+ years of hands-on, end-to-end B2B marketing experience with a proven track record of delivering campaigns that drive pipeline generation and sales growth.
The "AI-Native" Mindset:
You intuitively understand the current AI landscape. You use AI tools in your daily workflow, love exploring new models, and have a passion for translating technical AI capabilities into visionary stories.
Out-of-the-Box Problem Solver:
You don't rely purely on traditional B2B playbooks. You are an experimental thinker who isn't afraid to take calculated creative risks to make the brand stand out.
Autonomous Execution:
You possess exceptional organizational skills and the proactive ability to manage multiple high-stakes projects simultaneously while hitting strict deadlines.
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