Product Marketing Manager

Product Marketing Manager | Johannesburg-Based | Scale-Up | Full-time Role | Jem Mobile | Hiring Manager: Caroline van der Merwe

Jem is a fast-growing HR tech scale-up building payroll, HR and benefits tools for frontline teams. We currently support over 250,000 frontline employees across South Africa.

Jem Mobile puts affordable airtime, data, devices and value-added services into the hands of frontline workers.We're hiring a commercially sharp product marketer to grow Jem Mobile. You'll manage the performance and digital sales engine, and work closely with the product team on the customer journey.

️ Your Mission

• Run a data-driven campaigns engine across acquisition, cross-sell, upsell and drop-off recovery.
• Own the conversion, revenue, gross profit, activation and retention.
• Work with the product team to tighten the customer journey and the online shop
  
  

️ What Success Looks Like

• Campaigns run on a regular rhythm
• Conversion, revenue and gross profit improve, and weak steps in the journey get caught early.
• You can say, with numbers, what to push, change or stop.
  
  

️ What You'll Do

• Own the campaigns calendar and the weekly rhythm across acquisition, cross-sell, upsell and drop-off.
• Build segmented offers and test them.
• Read the funnel and pull a story from it.
• Partner with the product team on journey fixes and the digital device shop.
• Track which bundles and promotions are working.
  
  

️ You'll Thrive Here If You

• Think like an ecommerce marketer and care about both the customer and the margin.
• Are highly numerical and comfortable with revenue, gross profit and other commercial metrics
• Have a point of view and can defend it with numbers
  
  

️ Requirements

Minimum:

• 3 to 6 years in product marketing, performance marketing, e-commerce or digital sales.
• A track record you can put a number on.
• Strong numeracy.
• Hands-on campaign or lifecycle work.

Nice to have:

• Telecommunications, devices, fintech, loyalty or employee benefits.
• Scale-up experience.
  
  

️ What You Can Expect From Us

• Hybrid work environment, three days a week in the Johannesburg office.
• Competitive salary
• Catered lunch four days a week, medical aid and retirement contributions and 22 days of leave.
• We respond to all applications. You can expect feedback on your application, even if we decide not to move forward.
  
  

To learn more about what Jem looks for beyond the CV, please check out our People Notes on the Jem Ideal Employee Profile here

When our customers thrive, thousands of South African employees get access to the benefits and security they deserve. If you're ready to help build the future of how companies care for their people, we'd love to have you apply.