Product Marketing Manager

Product Marketing Manager Apply Overview Position Type Full-Time Job Shift Day Education Level 4 Year Degree Travel Percentage Up to 25% Category Marketing Apply Description Welcome to Balluff Inc.! Balluff is a global leader in sensor technology and industrial automation. Our mission is to drive smart manufacturing forward while creating a workplace where innovation and people thrive. Join a team that values precision, quality, and continuous improvement. Position Summary The Product Marketing Manager is responsible for driving growth and profitability of Balluff's Position Sensor portfolio across the Americas. This role serves as the product and application expert, partnering closely with sales, marketing, product management, and global teams to develop market strategies, support customers, launch new products, and provide technical and commercial guidance. The position combines product marketing, application expertise, customer engagement, and sales enablement to accelerate business growth. What You’ll Do Serve as the technical and commercial expert for Balluff's Position Sensor portfolio, including magnetostrictive, magnetic field, and magnetically encoded sensor technologies. Develop and execute product marketing strategies that drive portfolio growth and market penetration. Conduct competitive analysis, market research, and application assessments to identify opportunities and support business decisions. Gather customer and market feedback to influence product roadmaps and future development. Partner with sales teams to identify opportunities, remove barriers to adoption, and support strategic customer initiatives. Plan and support product launches, marketing campaigns, and sales enablement activities. Develop product literature, application guides, customer success stories, videos, presentations, and training materials. Deliver product, application, and market training for internal sales teams and channel partners. Maintain customer opportunities, activities, and pipeline information within SAP C4C CRM. Build collaborative relationships with sales, marketing, engineering, product management, and global teams. Represent Balluff at customer visits, trade shows, industry associations, and technical events. Support cross-functional projects and other marketing initiatives as assigned. Work Environment & Physical Requirements Remote position with approximately 25–35% travel, including customer visits, trade shows, meetings, and training events. Frequent use of computers, CRM systems, and Microsoft Office applications. Must be able to travel throughout the assigned territory and internationally as business needs require. Why Join Balluff? Competitive pay Health, dental, vision, and life insurance 401(k) with company match Paid time off and holidays Opportunities for training, development, and advancement Balluff is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Qualifications What You Bring Bachelor's degree in Engineering or a related technical field required. 5+ years of product marketing, technical marketing, sales, or application engineering experience within industrial automation. Experience with industrial sensor technologies; experience with position sensing technologies preferred. Strong understanding of factory automation applications and customer solutions. Experience conducting market research, competitive analysis, and product positioning. Excellent written, verbal, presentation, and interpersonal communication skills. Ability to communicate technical concepts to both technical and non-technical audiences. Experience working collaboratively across sales, marketing, engineering, and global teams. Proficiency with Microsoft Office and CRM systems; SAP C4C experience is a plus. Ability to manage multiple priorities while working independently in a remote environment. Willingness and ability to travel 25–35% of the time.