Product Marketing Manager

SBC Performance drives scalable growth for brands ready to expand globally. Working across eCommerce, health & wellness, education, and entertainment, our team helps brands acquire customers faster and scale across 26+ global markets. We combine data-driven paid media, performance creative, and advanced analytics to turn marketing into a predictable revenue engine. Trusted by 200+ companies, managing $150M+ in ad spend. Scale faster. Grow smarter. We are currently looking for a Product Marketing Manager (Funnels & Email Automation) who will own the development and optimization of web funnels and lifecycle communication. This role focuses on improving conversion rates, scaling experimentation, and building high-performing growth systems for our digital products across international markets. Key Responsibilities Own and optimize end-to-end web funnels (quiz → onboarding → paywall → activation). Analyze user behavior and identify conversion bottlenecks across the funnel . Design and run A/B tests and growth experiments to improve key funnel metrics. Launch and scale multiple funnel experiments weekly across different markets. Build and optimize lifecycle email flows including onboarding, activation, retention, and reactivation. Work with product analytics tools to track performance and identify growth opportunities. Collaborate closely with product, engineering, design, performance marketing, and creative teams . Ensure strong alignment between ad messaging, landing pages, and product experience . Conduct user and market research to better understand user motivations and behavior. Monitor and report on key performance metrics such as CPA, conversion rate (CR), and predicted lifetime value (pLTV) . Requirements 3+ years of experience in Product Marketing, Growth Marketing, Lifecycle Marketing, or similar B2C roles. Proven experience building and optimizing web funnels for digital products. Demonstrated success improving conversion metrics through experimentation and A/B testing . Strong analytical mindset and ability to work with funnel metrics and user behavior data. Hands-on experience with email marketing and lifecycle automation (flows, segmentation, triggers). Experience with product analytics tools such as Google Analytics, Looker Studio, Amplitude, PostHog, or similar platforms . Good understanding of payment infrastructure and web funnel setups . Strong collaboration skills and ability to work in cross-functional teams . Upper-Intermediate English or higher . Nice to Have Experience working with international markets (US, EU, UK, LATAM) . Background in companies with a strong performance marketing culture . Experience with subscription-based digital products . Familiarity with EdTech, AI-driven products, or lifestyle apps . What We Offer Remote work Competitive compensation Flexible working hours (start between 9:00–11:00 CET ) All necessary equipment Paid vacation and sick leave Educational support (certifications, courses, and training reimbursement) Company events and internal knowledge-sharing initiatives Transparent communication and an open feedback culture To learn more about how we handle your personal data during the recruitment process, please read our Privacy Notice.