Product Marketing Manager

CodelogicX is a pioneering technology company, proudly certified with ISO 9001:2015 and ISO/IEC 27001:2013 standards. Recognized as the "SaaS Company of the Year," we are committed to advancing innovation and delivering state-of-the-art solutions that redefine industry standards.

Role Overview

We are looking for a Product Marketing Manager to drive the positioning, messaging, go-to-market strategy, and adoption of our SaaS platform. The role will act as a bridge between Product, Marketing, Sales, and Customer Success, translating product capabilities into clear, compelling value propositions for customers and prospects.

The ideal candidate is a strong storyteller, strategic thinker, and hands-on marketer who can understand a complex SaaS product, identify customer needs, and turn insights into impactful marketing initiatives.

Roles & Responsibilities

• Develop clear product positioning, messaging, value propositions, and go-to-market strategies aligned with business objectives.
  
• Work closely with Product, Sales, Customer Success, and Marketing teams to ensure consistent communication across the customer journey.
  
• Own product and feature launches from planning and messaging to execution, enablement, and post-launch analysis.
  
• Translate complex product capabilities into simple, customer-focused narratives, presentations, website content, campaigns, and sales collateral.
  
• Conduct market research and competitive analysis to identify market trends, customer needs, competitive gaps, and opportunities for differentiation.
  
• Build and maintain sales enablement materials, including pitch decks, product briefs, battlecards, FAQs, demo narratives, and objection-handling resources.
  
• Partner with Sales and Customer Success teams to understand customer challenges, objections, feedback, and product adoption barriers.
  
• Develop customer personas, use cases, industry narratives, and segment-specific messaging.
  
• Gather and synthesize Voice of Customer insights to influence product positioning, roadmap discussions, and marketing strategy.
  
• Collaborate with the content and demand-generation teams to develop campaigns that communicate product value and generate qualified demand.
  
• Support product demos, webinars, events, customer presentations, and other market-facing initiatives.
  
• Monitor product and campaign performance and use data-driven insights to refine messaging, positioning, and GTM strategies.
  
• Keep product messaging, competitive intelligence, and marketing collateral current as the product and market evolve.
  

Requirements

• 8–12 years of experience in Product Marketing, SaaS Marketing, B2B Marketing, or a related Go-to-Market role.
  
• Experience working with B2B SaaS or technology products is strongly preferred.
  
• Strong understanding of product positioning, messaging, GTM strategy, product launches, and sales enablement.
  
• Excellent written and verbal communication skills with a strong command of professional English.
  
• Ability to simplify complex product concepts and communicate them in a clear, persuasive, and engaging manner.
  
• Strong storytelling and content development capabilities.
  
• Good understanding of market research, customer insights, competitive analysis, and buyer personas.
  
• Comfortable working cross-functionally with Product, Sales, Customer Success, Design, and Marketing teams.
  
• Strong analytical and problem-solving skills, with the ability to convert data and market insights into actionable strategies.
  
• Highly organized, detail-oriented, and capable of managing multiple initiatives simultaneously.
  
• Proactive and adaptable, with the ability to work effectively in a fast-paced SaaS environment.
  
• Familiarity with CRM, marketing automation, analytics, research, and productivity tools is an advantage.
  
• Experience creating presentations, product collateral, sales enablement assets, and customer-facing content.
  
• A bachelor’s degree in marketing, Business, Communications, or a related discipline is preferred.
  

What We’re Looking For

• A customer-first mindset with strong commercial awareness.
  
• Someone who can think strategically while remaining hands-on with execution.
  
• A confident communicator who can collaborate with both technical and non-technical stakeholders.
  
• Curiosity about technology, SaaS, workplace productivity, and emerging business trends.
  
• The ability to take ownership, move projects forward, and turn ideas into measurable outcomes.
  

Benefits

Health insurance
Hybrid working mode
Provident Fund
Parental leave
Yearly Bonus
Gratuity

Location: Kolkata