Product Marketing Manager

Job Description

Reporting to Group Head of Marketing inside Strategy area

MAIN OBJECTIVES:

• Responsible for the Go to market, Product management, Marketing actions, Business Analysis and Market insights of the products and initiatives in charge.
• Responsible for the PNL until MAVC of the products and projects
• Ensure an excellent Customer Journey and participate in the definition of a Loyalty Program for the Service Line.
• We expect a dynamic individual with a positive attitude and great analytical and management skills.

MAJOR AREAS OF ACCOUNTABILITY

• Product strategy: Go to market and Product development. For all brands (Europcar, Goldcar) and all segments (B2C, B2B and B2B2C)
  • Develop of the products offer as well as the use cases definition, Buyer personas identification, products, prices, contribution, promotion and Go to market full strategy
  • Analyze and define the different niches and clusters of clients to adapt EC products to their needs
  • Creation of business cases to identify new opportunities to generate incremental EBITDA.
  • Global knowledge of the needs of the leisure and travel segment and customers of the country and define sales strategies for each destination and monitor them.
  • Define the distribution channels that will be used to market.
  • Work with the Marketing, Sales, Operations, Tele Sales teams to create and implement effective promotional campaigns.
  • Harmonize and extend to countries and franchisees

• Product offer ownership: ownership of the products KPIs and targets. Product P&L responsibility
  • Responsible for the PNL until MAVC.
  • Active participation in the definition of the different products Budgets and Forecasts
  • Develop communication channels (reports) with the different departments that are involved for the development of the sales promotion and potentialization plan.
  • Establish sales scenarios based on the business opportunities identified.

• Lead initiatives to boost business: execution and implementation of the new projects and products
  • Coordinate the execution of the project collaborating with IS&T: defining business requirements, project management and coordinating the needed efforts from all the rest of the areas: Pricing, Legal, OPs, eCommerce, etc.
  • Communication with countries to gather specificities, local actions and ensure a proper local implementation always ensuring as much harmonized as possible product offer across countries.

• Build commercial and marketing local action plan :
  • Define and coordinate with the sales channels the commercial and marketing action plan for their products and initiatives portfolio
  • Find new business opportunities in collaboration with distribution network
  • Identify strategic partnerships to foster client acquisition and wider our distribution network
  • Coordination with the rest of the commercial team for the development of promotional activity among current customer groups.

• Analytics and reporting
  • Analyse zoning performance reporting to identify gaps vs targets
  • Co-build zoning action plan with central team to revert trends and deploy
  • Participate actively to weekly marketing performance meeting at BU level
  • Monitor and analyse local market trends
  • Monitor, analyse and report the performance and results of the Service Line by sales channel

INTERNAL AND EXTERNAL RELATIONSHIPS

• Internal : IS&T, Pricing, eCommerce, Sales, Operations, Local Central Marketing, Local RCM, Controlling and Fleet.

• External : Marketing agencies and partners.

PERSONAL PROFILE OF POSITION HOLDER

• Growing and profitability focus and curious about new technologies and business models
• Looking for international challenges and an exciting work environment
• Energetic, enthusiastic and naturally motivated
• Excited to add value to the company by identifying, coordinating and executing huge transversal projects and products

MAJOR AREAS OF COMPETENCY NECESSARY FOR SUCCESS

• Experienced in Product Marketing
• Familiar with creating and analysing KPIs as well as creating new business cases
• Good communication and leadership skills to lead transversal projects
• Experienced in strategic planning
• Comfortable with budget management
• Used to working in a performance-oriented environment
• Strongly focused on data-driven decision
• Organised with good management skills
• With at least 4 to 5 years of experience

Europcar Mobility Group

Europcar Mobility Group is a global mobility player, with 75 years of mobility services expertise and a leading position in Europe. “We help to change the way you move” is what we stand for and brings us together.

We offer to individuals and businesses a wide range of car and van rental services, be it for a few hours, a few days, a week, a month or more, on-demand or on subscription, relying on a fleet of more than 250.000 vehicles, equipped with the latest engines including an increasing share of electric vehicles.

Our brands address differentiated needs, use cases and expectations: Europcar® - a global leader of car rental and light commercial vehicle rental, with a premium positioning, Goldcar® - a frontrunner at providing low-cost car rental services in Europe, and Fox-Rent-A-Car®, one of the main players in the car rental market in the US, with a "value for money" positioning.

Customers’ satisfaction is at the heart of the Group’s ambition and that of our more than 8,000 employees, everywhere we deliver our mobility solutions, thanks to a strong network in over 130 countries.

More info at: www.europcar-mobility-group.com

About us

At the end of the 19th century, the car was a luxury reserved for the elite, but interested everyone, attracting crowds: in 1898, the first car show was held in Paris.

Car rental will see the light a few years later, across the Atlantic, but its development will be stopped by the first and then by the Second World Wars.

In the aftermath of the war, a Parisian entrepreneur revived the idea: “If you can’t afford to buy a car, why not rent one when you need it?”. His name was Raoul-Louis Mattei and in 1949, he created "L'Abonnement Automobile": a company that would later become the Compagnie Internationale Europcars, then Europcar. Its headquarters, located 11 rue du Champ de Mars also included a rental agency. The company's success was rapid, as car rental responded to a real need.

In 1951, l’Abonnement Automobile was the first company for car rental without a driver and its fleet counted 750 4 CV. Now, the Europcar Mobility Group has over 200,000 vehicles on average in its fleet and serves 5 million customers in more than 140 countries. But the vision our Group was founded upon remains the same, while being more relevant and promising than ever, as we are entering the usage and sharing economy era !