Product Marketing Manager

iKhokha is a place where chance takers become change makers.

At iKhokha, we’re made to make it. As you'd expect, our pace is fast-moving and ever-changing. We like it that way. As one of the fastest growing Fintech's in Africa we've built a team of global change-makers who want to make an impact. If you believe that you are made to make it, be a chance-taker and help us empower small businesses in South Africa.

Ready to turn bold ideas into market moving magic?

iKhokha is on the hunt for a dynamic Product Marketing Manager to bring innovative fintech products to life and drive game-changing growth!

So, what will you do?

• You will play a pivotal role responsible for driving the success of iKhokha’s products by creating and implementing strategic marketing plans.
• You will need to combine a deep understanding of each product, target audience, competitor landscape and market trends to maximize product adoption, growth, and profitability.

In addition to the above, you will:

• Develop a comprehensive understanding of the product's features, benefits, and unique selling points.
• Align product strategies with the company's overall goals.
• Develop and execute go-to-market plans for new product launches, distribution, promotion, and sales strategies.
• Conduct market research to identify industry trends and customer needs.
• Utilize data-driven insights to inform product positioning and marketing strategies as well as keep a close watch on competitors, their products, and their marketing strategies.
• Identify opportunities and threats to the product's success.
• Define and segment target customer groups for products.
• Align and confirm buyer personas to understand their pain points, preferences, and behaviours.
• Research segments to understand behaviours and pain points to solve.
• Craft compelling product messaging and positioning that resonates with the target audience.
• Ensure consistent and effective communication across all marketing channels.
• Monitor and analyse the performance of marketing campaigns, using key performance indicators (KPIs) and metrics.
• Adjust strategies as needed to achieve desired results.

• National Senior Certificate (Matric) is required.
• A relevant qualification in Marketing or a similar field.

Deal Breakers:

Minimum 4 - 6 years of Marketing Management experience with the following:

• Proven experience in product marketing, with a track record of successful product launches.
• Strong analytical and data-driven decision-making skills.
• Excellent communication and writing skills as well as creative and strategic thinking abilities.
• Familiarity with marketing tools and software (e.g., CRM, analytics, SEO tools).
• Strong project management skills with the ability to handle multiple projects simultaneously.

In addition to the above, the experience in the following technologies, domains and best practices will make you a frontrunner for the role:

• A passion for staying up to date with industry trends and technology.
• SaaS experience advantageous.
• Strategic mindset to understand how product fits into the suite of products.
• Analytical to assess post campaign results and draw insights.
• Collaboration across various teams (Marketing and product).
• Experience in sales enablement and developing sales support materials.

Perks of joining the Tribe?

• Work in a high-growth company with tangible results you're accountable for.
• Enjoy hybrid, remote, and in-office work models.
• Competitive remuneration and benefits, including reduced Gap cover rates. Medical Aid and Group Risk scheme contributions.
• Visionary leadership.
• Seize the opportunity for study leave.
• Access to on-demand learning at your fingertips.
• Experience a friendly, collaborative culture with a team of all-round-lekker humans (it’s true, we surveyed our Employees and they told us so).
• If you find yourself at HQ, coffee on tap and a selection of hot beverages provided by our very own onsite Barista.

Stay Sharp!
Job scams are out there, but we’ve got your back. Here’s how to keep it real when applying:

Apply the iK way:
Go via our Careers page or verified platforms (Smart Recruiters).
We’ll never ask for payment, personal financial details, or anything unusual during the hiring process. If someone does, it’s a scam, report it.
If something feels off, pause and confirm the role on our site before responding.

Your journey to join the iKTribe starts with trust and we’re here to keep it simple and secure.