Product Marketing Manager

Product Marketing Manager Core responsibilities Prepare the Commercialization • Establish overall positioning and go-to-market strategy (positioning and framework) for the product portfolio in each industry verticals. Ensure the business goals are achieve via the most effective routes to market • Remain current to trends and issues as they relate to the product offering as well as emerging technologies, standards, and market trends • Develop a strong understanding of customer lifecycle and customer behavior, and undertake initiatives to accelerate customer acquisition and engagement • Propose relevant industry associations and projects to take part in to raise our brand awareness as well as to create demand of products • Update and maintain pricing and proposals • Interact with pre-sales team on regular basis to understand define market requirements, and translate these requirements into product requirements • Work closely with Product Management Board (PMB) and engineering teams on roadmap, beta customers and promotion of the solution • Work with the Business Development Team to identify strategic gotomarket partnership opportunities and execute partner marketing strategies • Collaborate with remote offices and partners in the development of key product strategy and packaging requirements. Formulate and propose revenue and pricing strategies Execution of Commercialization • Work with Head of Solutions to educate and train Sales and Channel teams on product related value proposition. (e.g. produce materials for Learning Management Systems) • Partnering with Marketing team to orchestrate marketing website and content A/B testing Review of Commercialization • Monitor the commercialization across the various countries, track product performance • Perform a commercialization review on monthly basis • Conduct regular strategic products reviews by analysing each product in regard to Regulatory evolutions, competitors initiatives, technology improvements, market trends Job specifications • • 5 + years of software product marketing experience with at least a year’s experience in a field facing role Candidate must possess at least Bachelor's Degree/Post Graduate Diploma/Professional Degree in Computer Science/Information Technology, Marketing, Business Management or equivalent • Required language(s): English, Chinese (in order to liaise with the English & Chinese speaking associates) • Ability to design and deliver high quality presentations to internal and external stakeholders • Experience in internet infrastructure, Web based software or Internet based services environment • Required Skill(s): Microsoft Office • Very strong in communication skills • Must be highly self-motivated, proactive and self-sufficient • Flexibility to work in a fast-paced environment while managing several projects • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties • Willingness to travel