About Agora

Agora is the global leader in real-time engagement, providing developers with simple, flexible, and powerful APIs to embed real-time conversational AI, voice, video, interactive live streaming, and chat into their applications and IoT devices. Headquartered in Santa Clara, CA, Agora is trusted by over 5,800 leading organizations across the globe to power best-in-class real-time experiences from social media and live shopping to education and telehealth.

Product Marketing Manager – RTC & Conversational AI

Agora is looking for a sharp, strategic, hands-on Product Marketing Manager to help bring our real-time communications and Conversational AI products to market.

We’re looking for someone who learns quickly, thinks clearly, and turns complex products into compelling stories. You’ll bring strong product marketing experience, sound commercial judgment, and the ability to move from strategy to execution—from defining positioning to building the deck that helps Sales win.

You’ll own positioning, messaging, launches, competitive insights, and sales enablement across our RTC and Conversational AI portfolio. Working closely with Product, Sales, Solutions Architects, Developer Relations, Growth, and Field Marketing, you’ll help customers understand what Agora makes possible, why it matters, and why they should choose us.

Prior developer marketing experience is helpful, but not required. Intellectual curiosity, strong PMM fundamentals, and the ability to build credibility in a technical market matter more.

What You’ll Do

Own positioning and messaging. Define clear value propositions, differentiated narratives, and customer stories for Agora’s RTC and Conversational AI products.
Lead product launches. Build and execute GTM plans for new products, features, and solutions, including target audiences, launch objectives, channel strategy, and pricing and packaging recommendations.
Create content that helps us win. Develop pitch decks, solution briefs, customer stories, demo narratives, sales playbooks, battlecards, FAQs, and launch materials.
Enable Sales and partners. Give GTM teams the product knowledge, competitive context, and practical tools they need to engage customers and close business. Lead live enablement sessions and refine materials based on field feedback.
Turn research into decisions. Understand customer needs, buying behavior, market trends, and competitors. Translate findings into recommendations for Product, Marketing, and Sales.
Connect product strategy to market needs. Partner with Product Management to inform roadmap discussions and translate technical capabilities into meaningful customer outcomes.
Strengthen messaging across channels. Work with Growth and Field Marketing to bring a consistent, compelling story to the website, campaigns, events, webinars, and content programs.
Measure and improve impact. Evaluate launch performance, pipeline and revenue influence, content usage, and win/loss patterns to sharpen our approach.

What You’ll Bring

6+ years of product marketing experience, with a track record of owning positioning, messaging, launches, and sales enablement for B2B products.
Experience in a rigorous product marketing organization, at a company known for strong talent, high standards, and successful products. You can point to work you personally owned and explain its impact.
A strong academic record and demonstrated analytical ability. You learn unfamiliar subjects quickly, ask incisive questions, and synthesize complex information into clear recommendations.
Excellent writing and storytelling skills. You can turn product capabilities and customer insights into a persuasive narrative—and create polished content yourself.
Strategic thinking and hands-on execution. You can frame a market opportunity, make choices about where to focus, and deliver the materials and programs needed to act on those choices.
Technical curiosity. You’re comfortable learning how products work and translating that understanding into customer value. You don’t need to be an engineer or have marketed to developers before.
Strong cross-functional judgment. You build productive relationships with Product and Sales, incorporate feedback thoughtfully, and keep work moving across teams.
Ownership and adaptability. You’re a resourceful self-starter who finds answers independently, navigates ambiguity, manages competing priorities, and delivers high-quality work in a fast-moving, global environment.

Helpful Experience

Product marketing in B2B SaaS, cloud, AI, infrastructure, communications, or other technical categories
Familiarity with Conversational AI, real-time voice and video, APIs, SDKs, or developer platforms
Experience marketing to technical buyers, product leaders, or enterprise decision-makers
Experience partnering with demand generation, growth, or field marketing on integrated GTM programs
Thoughtful use of AI tools to accelerate research, analysis, and content development while maintaining accuracy and quality

You don’t need experience in every part of our market. We’re looking for a strong product marketer with the intellectual range, curiosity, and drive to learn it.

Work Location

This is a hybrid role based in our Santa Clara office. The role requires in-office presence three days per week, generally Tuesday through Thursday.

Product Marketing Manager