Product Marketing Manager (E-commerce · Supplements & Beauty)

Concepta is a brand accelerator run by an international team. We build and scale supplement and beauty brands for the US market. Our dietary supplements include high-quality vitamins, brain support, sports nutrition and other. All of them are tested, certified and manufactured in the USA. We started in 2014. In 2023 we entered the Top 50 Best Sellers in Beauty & Personal Care. Our goal is $150M in sales by 2030.

We combine a data-driven approach with operational excellence and creative thinking. The team is fully remote and spread from New York and Madrid to Belgrade and Dubai, with one shared working day on GMT+1.

You’ll join the team that drives our sales on Amazon US and report to the Head of E-commerce. The Head of E-commerce sets the product strategy and direction. You own everything between the customer and the product listing: audience and competitor insight, product positioning and value proposition, product listing content, and its performance. Your core metrics are CTR and conversion rate, and through them you’ll directly influence organic traffic, ad efficiency and sales.

This role needs both sides of the brain. You’ll dig into data and also find a fresh, compelling way to present the product.

What you’ll do

• Get to know the target audience deeply: pains, motivations, fears, purchase triggers, trust barriers, and the exact words customers use. Then turn the research into sharp, actionable insights.
• Work with data from many sources: marketplace analytics, reviews and Q&A, Reddit, communities, social media and surveys. Find the patterns that matter.
• Compare competitors: how they position themselves, what they promise, which keywords and visuals they use, what customers praise and complain about. Find their strengths and weak spots.
• Define how our product stands out. Bring its real strengths forward with a positioning and value proposition that win against competitors, without promising what the product doesn’t deliver.
• Write claims that sell and stay accurate and compliant with FDA, FTC and marketplace requirements.
• Own product listing content: titles, bullets, descriptions, backend keywords, A+ Content and the image concept. Write clear briefs for copywriters and designers and accept their work against quality standards.
• Work side by side with our Account Manager on publishing product listings, moderation and A/B tests.
• Build and run a CTR / CVR management system: regular dashboards, hypotheses, A/B tests, a test log and a knowledge base of what works.
• Spot patterns in performance data and propose concrete initiatives with an expected impact.
• Turn reviews and return reasons into product listing improvements and product requests to R&D.

What we’re looking for

• 3+ years in product marketing, e-commerce or content marketing for physical consumer products.
• Proven experience improving product listings or product pages in e-commerce channels (marketplaces, DTC websites, online retail), with measurable CTR / conversion growth you can show.
• A rare combination of analytics and creativity: you’re comfortable with numbers and large data sets, and you can turn them into a strong idea, message and visual concept.
• Deep customer understanding: you can explain why a customer should choose a specific product, in the customer’s own words.
• Skill in comparing competitors’ positioning and finding the angle that makes a product win.
• Integrity in communication: you know how to highlight real product strengths without inventing promises.
• Strong copywriting and an eye for design; experience briefing designers and copywriters.
• Hands-on A/B testing and hypothesis-driven work.
• Advanced Excel / Google Sheets and a basic understanding of unit economics (margin, TACoS, ROAS).
• English B2 or higher: you’ll write for the US customer.

Nice to have

• Experience with Amazon and its tools: Seller Central, Brand Analytics, Search Query Performance, Manage Your Experiments, A+ Content; Helium 10, Jungle Scout, Keepa. If Amazon is new for you but the rest fits, this role can be your growth point.
• Supplements, vitamins, skincare or wellness categories.
• Knowledge of FDA / FTC requirements for product claims.

This role is for you if you

• Love seeing your ideas come to life: your insight and your words help a great product reach the people who need it.
• Want your work to matter: you help quality, tested products become known, chosen and trusted on the market, and make a small but real difference in people’s everyday health and well-being.
• Enjoy being the strongest expert on your piece of work, while strategy and final decisions stay with your lead.
• Back your ideas with data, and can let an idea go and keep moving if the data or the lead says otherwise.
• Value direct, honest feedback and use it to grow.

What we offer

• A data-driven team where your work moves real metrics.
• Products in categories with strong demand in the US.
• Fully remote work with one shared working day on GMT+1.
• A balanced time-off policy: paid vacation, personal days off, sick days and a company-wide winter break.
• A structured 3-month onboarding and a “zero barrier” culture: ask your lead and HR anything.
• A respectful, international team with clear processes.
• Compensation in $: discussed individually, based on your experience and skills and on the results of the interview and the test task.

Hiring process

1. Intro call with HR.
2. Test task: a product listing growth case.
3. Interview with the Head of E-commerce.
4. Offer.

Want to join our team? Send us your CV — we’d love to get to know you!