Product Marketing Manager II

At Acorns, our mission is to look after the financial best interests of the up-and-coming, beginning with the empowering, proud step of micro-investing. How do we accomplish our mission? Our values. Lead With Heart - With compassion, integrity, and tenacity, inspire yourself and others to move past all previous thresholds of possibility Make Bold Decisions - We are creating a new world. Be optimistic, adventurous, and courageous. Leap fearlessly into the future Always Build Trust - Say what you mean, mean what you say, and do what you say you’re going to do. We are all owners. We are one team Never Stop Growing - Change IS the constant. Stay hungry and curious. Be relentless in the pursuit of progress Find a way - Never settle, no excuses, nothing is impossible. Just make it happen Our values guide us, and our mission drives us. Come join us and help deliver financial wellness for the whole family, putting the tools of wealth-making into everyone’s hands. _______________________________________________________________________ Product Marketing, Sr. Manager | Acorns Acorns is seeking a Senior Manager of Product Marketing to lead the narrative architecture, go-to-market strategy, and evergreen content programs that drive adoption across the Acorns and Acorns Early product portfolios. In this role, you will own the master messaging frameworks and lead high-priority product launches end-to-end. AI fluency is foundational to this role. You are expected to integrate modern AI tools into the daily practice of product marketing, build reusable workflows that elevate the standards of the broader team, and continuously raise the quality bar for how the function operates. Acorns is a remote-first organization, offering the flexibility to work remotely while providing optional access to office space in Irvine, CA. What you will do at Acorns: Own Narrative Architecture & Storytelling: Build and maintain the core messaging architecture across the Acorns portfolio as the source of truth for Brand, Growth, Lifecycle, and Comms. Ensure messaging clearly connects product capabilities to customer outcomes. Integrate Voice of Customer: Continuously synthesize insights from research, support, and social sentiment into messaging. Maintain a living system that keeps customer language and motivations embedded in strategy. Lead Go-To-Market Strategy: Own end-to-end GTM execution for key launches, including positioning, audience strategy, and performance measurement. Leverage AI-assisted workflows to increase speed while maintaining brand and compliance standards. Drive Evergreen Content & Adoption: Own a centralized library of evergreen assets—including product education, value propositions, and app store creative—to improve product understanding and increase adoption. Build AI-Integrated Operations: Develop reusable AI workflows and prompt systems that improve the quality, speed, and consistency of marketing execution. Collaborate Cross-Functionally: Partner closely with Product, Brand, Growth, Lifecycle, and Compliance to ensure launch readiness and coordinated execution across all customer-facing channels. What you will bring to Acorns: 5–7 years of product marketing experience, including leading product launches that drove measurable adoption (Consumer, fintech, or subscription experience preferred). Strong AI fluency, with experience applying modern AI tools to research, messaging, content development, or competitive analysis. Exceptional communication and storytelling skills, with the ability to translate product capabilities into clear customer value. Proven ability to synthesize customer insights and market signals into actionable marketing plans. Experience building scalable content systems and repeatable processes in fast-paced environments. Hunger to deliver game-changing products. Exceptional drive and precision in delivery. A belief that your work is tied to your life's mission. Optimistic about the potential of societal change. You are not expected to have experience with all listed requirements. If you feel passionate about Acorns' mission, vision, and values, please apply. What we offer: Competitive salary and stock options A comprehensive benefits package for you and your family Flexible work location, hours, and paid time off 401(k) matching Monthly Acorns account contribution & GoHenry account for your family Mindfulness and Financial Wellness resources, Headspace and Addition Wealth Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform) Roots Leadership Program for Emerging Leaders Community week onsite gatherings and various virtual events Talented and motivated team members who care deeply about one another, our mission, and our customers. The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges. About Acorns: Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. Since 2014, Acorns has grown into a global company with multiple life-stage products serving the needs of kids, teens, adults, and parents. Named one of Time’s “World’s Best Brands of 2024,” Acorns has helped over 14 million people save & invest over $25 billion dollars, much of it from spare change and small amounts. Compensation Information: The pay range for this position at commencement of employment is expected to be between $170,000 and $185,000/year; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, including equity grants, and discretionary cash bonus awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors. Work Authorization: Acorns participates in E-Verify to confirm the employment eligibility of all newly hired employees. For more information about E-Verify, please visit www.e-verify.gov