Product Marketing Specialist

What would you do?

Product Positioning & Messaging

• Develop and continuously refine product positioning, value propositions, and messaging across our portfolio.

• Translate complex technical capabilities into clear, differentiated business benefits for enterprise retail decision-makers.

• Build messaging frameworks tailored to different buyer personas, markets, and industries.

• Monitor competitors, market trends, and customer insights to strengthen our positioning.

Go-to-Market & Product Launches

• Own the marketing workstream for new product launches, features, and product updates.

• Collaborate with Product and Marketing teams to define launch strategies, audiences, messaging, assets, and communication plans.

• Develop product communication campaigns that increase awareness, understanding, and adoption.

• Ensure consistent product messaging across all marketing channels and customer touchpoints.

Customer Marketing & Product Adoption

• Partner closely with Customer Success to develop quarterly customer communication roadmaps, aligned with product releases, business priorities, and customer needs.

• Plan and execute communications that keep existing customers informed about new features, product updates, and innovations.

• Develop customer-facing assets, including product newsletters, release announcements, webinars, feature guides, and educational materials.

• Create targeted campaigns to drive awareness, engagement, and adoption of existing and newly launched products.

• Collaborate with Customer Success to identify opportunities for cross-sell, upsell, and deeper product engagement.

• Monitor communication performance and product adoption indicators to continuously improve customer marketing initiatives.

Product Content & Communication

• Develop product-focused content for websites, campaigns, webinars, events, product announcements, and other marketing initiatives.

• Work alongside Content, Design, Growth Marketing, and regional teams to turn product knowledge into effective marketing assets.

• Maintain consistent messaging and product information across internal and external materials.

• Collaborate with customers and internal stakeholders to develop compelling use cases and success stories.
  

🙌🏼 Your experience has been shaped by

• 2+ years of hands-on Product Marketing experience within a fast-paced B2B SaaS environment.

• Leading end-to-end go-to-market (GTM) motions, feature rollouts, and multi-channel product communication campaigns.

• Building messaging architectures, buyer personas, and value propositions for enterprise buyers and technical decision-makers.

• Close cross-functional collaboration with Product, Customer Success, and regional Sales/Marketing teams across international markets.

• Direct involvement in lifecycle marketing, customer adoption, release communications, or customer education programs.

• Working within (or exposure to) eCommerce, logistics, last-mile delivery, marketplace ecosystems, or enterprise retail tech.
  

🚀 Your SuperPowers

• Technical Translation: The knack for taking deeply complex engineering and operational features and distilling them into crystal-clear, high-impact business value.

• Narrative Crafting & Storytelling: Exceptional native or bilingual English writing and presentation skills that captivate enterprise stakeholders and make products memorable.

• Strategic Execution: A builder mindset that transitions effortlessly from high-level GTM frameworks down to hands-on asset creation and campaign execution.

• Cross-Functional Bridge Building: High emotional intelligence and alignment skills to rally Product, CS, and Marketing around a single product narrative.

• Data-Informed Prioritization: Sharp business acumen to monitor adoption indicators, measure engagement, and steer product marketing roadmaps based on customer impact.

• Agility & Autonomous Ownership: High comfort level navigating ambiguity, driving multiple initiatives forward, and thriving in a rapidly scaling global organization.
  

🪄 What we bring to the table

• 🌎 Hybrid Work: Work together as a team.

• 👩🏿‍💻 Flexible hours: We trust your work and skills.

• 🏖️ Additional days off to vacations.

• 🎂 Half day off on your birthday.

• 📚 Access to Educational Budget.

• 🏥Health insurance: Get the attention and care that you deserve. Available in some countries.