Product Marketing Specialist – Clinical Assessment

Why This Role Matters

As a Product Marketing Specialist in the Clinical Assessment division at Giunti Psychometrics, you will play a key role in strengthening the positioning and driving the growth of our Mental Health solutions within the B2B market.

You will work closely with our Marketing and Sales teams to develop effective product positioning, identify new business opportunities, and implement go-to-market strategies, with a particular focus on offline marketing initiatives.

Through your market knowledge, analytical mindset, and creativity, you will help connect customer needs, commercial opportunities, and product development, contributing to the growth of our Clinical Assessment business and our mission to promote psychological well-being in the workplace.

Role Highlights

• Job Title: Product Marketing Specialist – Clinical Assessment
• Reporting Line: Marketing Manager
• Team Management: None
• Workplace Model: Hybrid
• Location: Firenze

Your Day-to-Day Responsibilities

• Define and strengthen the value proposition and positioning of our Clinical Assessment solutions, adapting key messages to the needs of medium and large organizations;
• Analyze market trends, customer needs, and the competitive landscape to identify growth opportunities and support strategic marketing decisions;
• Develop and implement go-to-market strategies for new services and repositioning initiatives for existing solutions;
• Create and maintain sales enablement materials, providing the Sales team with effective tools, presentations, and content to support commercial activities;
• Analyze and segment customer databases to identify new business opportunities, develop offline B2B lead generation campaigns, and coordinate lead management activities;
• Plan and coordinate offline marketing initiatives, including events, trade fairs, industry conferences, and direct marketing activities, ensuring alignment with digital marketing efforts;
• Monitor marketing performance, business line revenues, campaign effectiveness, and ROI, translating data into actionable insights and recommendations;
• Collect and analyze customer feedback through structured Voice of Customer initiatives, translating insights into recommendations for product development and continuous improvement.

What We're Looking For

Must Have:

• Degree in Marketing, Business Administration, Communications, Psychology, or a related field;
• Proven experience in product marketing or B2B marketing, with the ability to independently manage marketing initiatives and contribute to product positioning and go-to-market strategies;
• Hands-on experience in offline B2B marketing activities, including events, trade fairs, direct marketing, and the development of sales enablement materials in close collaboration with commercial teams;
• Strong analytical skills, with experience in customer database analysis, KPI monitoring, and ROI measurement, combined with excellent writing and communication skills.

Nice to Have:

• Experience in the healthcare, mental health, or psychological well-being sectors;
• Knowledge of the market dynamics of healthcare organizations and public institutions;
• Familiarity with CRM and marketing automation platforms, such as Salesforce or Brevo;
• Experience collecting and analyzing customer feedback through interviews, surveys, or Net Promoter Score (NPS) initiatives;
• Experience coordinating external suppliers, agencies, and partners for offline marketing initiatives;
• Familiarity with lead generation and lead management processes in B2B environments;
• Experience working in cross-functional teams involving Marketing, Sales, and Research & Development;
• Experience in international or multi-market business environments.

Beyond Technical Skills

We believe that professional expertise is only part of what makes a great team member. We are looking for someone who shares our values and brings a collaborative, proactive, and results-oriented mindset to their work.

• Proactivity and Problem-Solving: You anticipate challenges, identify opportunities, and take initiative in developing practical and effective solutions;
• Planning and Ownership: You manage priorities independently, organize projects effectively, and take responsibility for delivering results;
• Communication and Collaboration: You communicate clearly, build strong relationships, and enjoy working across different teams, particularly with Sales and Product Development;
• Commitment to Excellence: You strive for quality, embrace feedback, and continuously seek opportunities to improve marketing activities and business outcomes;
• Innovation and Adaptability: You are curious about market trends, open to new ideas, and motivated to explore creative approaches to reaching and engaging customers;
• Empathy and Customer Focus: You understand customer needs, listen actively to different perspectives, and are genuinely interested in promoting mental health and psychological well-being;
• Integrity and Social Responsibility: You act ethically, communicate responsibly, and recognize the importance of sensitivity and accuracy when addressing mental health topics;
• Inclusion and Sustainability: You value diversity, contribute to an inclusive environment, and support responsible initiatives that create long-term value for people and organizations.

What We Offer

• An international and multidisciplinary environment.
• Hybrid working arrangements based in Florence.
• Compensation and level commensurate with experience and the value of the candidacy.

Working at Giunti Psychometrics

At Giunti Psychometrics, we believe that psychological science can drive meaningful change.

Since 1950, we have been designing tools and solutions that support professionals in education, healthcare, business, and research. Our commitment goes beyond product development — we are building a global ecosystem that brings scientific rigor, ethical responsibility, and human insight together to help people grow, learn, and thrive.

From the early publication of one of the world's most reliable tools for assessing personality structure and mental health (MMPI), to a gold-standard instrument for measuring children's cognitive abilities (WISC), and by pioneering the digitalization of psychological assessment for institutions such as the Italian Army — our journey has always been based on scientific rigor and national relevance.

Our European expansion has been driven by a commitment to bring our online platform and top-tier psychological assessment tools to professionals across the continent. Through strategic partnerships and localized solutions, we continue to define the future of psychometrics across Africa, the Middle East, Latin America, and Central America with Gold Standard products.

This establishes us as the leading global player in psychometrics, while respecting the cultural and linguistic diversity of every region and market. Every step of our international growth and digital innovation is rooted in extensive psychometric expertise to empower professionals, helping them manage and enhance solutions for people's well-being and mental health.

Equal Opportunity Statement

Giunti Psychometrics is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, ask for more about requesting accommodations.