Product Marketing Specialist – Medical Journals

LOCATION: Philadelphia PA- Hybrid (8 days a month in the office)

OVERVIEW

Wolters Kluwer is seeking a Marketing Specialist to support and lead marketing efforts for a portfolio of scholarly medical and nursing research journals. The role involves developing and executing strategic marketing programs that drive author engagement, readership, subscription renewals, and revenue, while collaborating with global teams and managing multiple projects. Strong communication skills are essential, and experience with medical or scientific publishing is preferred.

RESPONSIBILITIES

Strategic Marketing Planning and Execution

· Develop and implement marketing plans for a diverse portfolio of scholarly journals, each with unique audiences and goals. This includes defining marketing strategies that drive key outcomes – increased manuscript submissions, higher article usage, and subscription or Open Access revenue growth – in line with both Wolters Kluwer’s objectives and society partner expectations.

· You will manage the annual planning cycle (setting objectives, crafting campaigns, and forecasting results) and adjust tactics based on performance data throughout the year.

Integrated Campaign Management

· Plan and execute multi-channel marketing campaigns and events that raise journal visibility and engagement.

· Coordinate promotional activities across email marketing, content marketing, social media, search/SEO, and conferences to reach target authors, researchers, and readers globally. Campaign responsibilities include crafting messaging (e.g. author-focused value propositions), overseeing creative development (with in-house designers or freelancers), and scheduling communications (such as specialty e-newsletters, “hot topic” alerts, and social media posts).

Journal Subscription Renewal Program Management

· Lead the planning and execution of Wolters Kluwer's global journal subscription renewal program, driving customer retention, renewal revenue, and subscriber lifetime value across individual customer segments.

· Develop and optimize multi-channel renewal campaigns, including print, email, digital, and telemarketing initiatives, leveraging customer insights and performance data to improve conversion rates and reduce attrition.

· Monitor campaign performance, renewal trends, and retention metrics, providing actionable recommendations to maximize revenue growth and customer engagement.

· Manage renewal budgets, agency/vendor relationships, and annual marketing plans to support subscription retention, and business objectives.

Budgeting and Operations

· Manage promotional budgets and campaign calendars for your journals, ensuring efficient use of marketing resources to achieve maximum ROI.

· Forecast and track marketing expenditures, adjusting allocations based on campaign performance, and ensure all activities stay within budget.

· Ensure marketing materials and activities adhere to either Wolters Kluwer or society brand guidelines and quality standards, exhibiting strong attention to detail and timely delivery.

Cross-Functional Leadership

· Collaborate closely with cross-functional teams to execute marketing initiatives.

· Work with Publishing teams to align on editorial/product strategy, with the Central Marketing to produce effective collateral and digital assets, and with Production and Operations teams to coordinate content promotions.

Data Analysis and Performance Optimization

· Track and analyze key marketing metrics, such as email open/click-through rates, circulation trends, usage statistics, manuscript submission volume, and subscription sales, to gauge campaign performance and overall journal health.

· Prepare regular reports for stakeholders that highlight marketing ROI and impact (e.g. how campaigns contributed to increases in usage or submissions).

This role requires hands-on use of various marketing and analytics tools to execute campaigns and report results. The Marketing Specialist should be comfortable with:

· GA4 (Google Analytics 4) – for web analytics, tracking traffic and user engagement metrics.

· Smartsheet – for project tracking, task management, and cross-functional collaboration to ensure timely execution of marketing initiatives.

· Adobe DC and Canva – for proofing and designing marketing collateral and visual assets.

· Microsoft Office Suite (Word, Excel, PowerPoint) – for documentation, reporting, and presentation needs.

· Domo – business intelligence platform for real-time email and social media performance reporting.

· Jasper – AI copywriting tool for creating and refining marketing content.

QUALIFICATIONS

Education: Bachelor’s degree in marketing or communications or equivalent experience is required professional experience.

Experience:

• Minimum of 2+ years of B2C marketing experience

• Previous experience in the publishing industry or academia is a plus.

• Working knowledge of Microsoft Office (Word, Excel, PowerPoint, and Outlook).

• Familiarity with Smartsheet for project management and Adobe DC for annotating and editing PDFs.

• Interpret and report on marketing metrics.

• Desire to learn new concepts and work on new projects.

Other Skills or Certifications:

• Strong writing and verbal communication skills

• Experience in copywriting and campaign coordination

TRAVEL: <10%

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information:

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.

Be the Difference

If making a difference matters to you, then you matter to us.

Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day.

We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world.

You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong.

About Wolters Kluwer

Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide. ​

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Our customers work in industries that impact the lives of millions of people every single day. Our mission is to empower our professional customers with the AI-powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity. ​

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We deliver trusted, AI-powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert-validated insights, automate workflows, and drive better outcomes. Today, nearly 70% of our digital revenues come from AI-powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains. ​

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We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud-based, AI-powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high-stakes environments where accuracy and trust are essential. ​

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With a nearly 190-year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes.​

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For more information about our solutions and organization, visit www.wolterskluwer.com, or follow us on LinkedIn, Instagram and Facebook.

Tips & Tricks - Resumes

Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume.

Building Diverse Teams

As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work.

We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion.

This principle is ingrained in our company values and articulated in our Code of Business Ethics.

Our Global Well-being Program

At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous.​

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Our global Together we thrive well-being program reflects our commitment to supporting colleagues across physical, mental, social, and financial well-being. That commitment has been recognized externally through Ragan’s Top Places to Work for Employee Wellbeing: Large Organization in 2024. ​

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More recently, Wolters Kluwer was recognized by Forbes as one of America’s Best Large Employers 2026 and America’s Best Employers for Engineers 2026. In 2025, Wolters Kluwer was also recognized by Forbes as one of America’s Best Employers for Women.

Equal Opportunity Employer

To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions.

All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.

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