Product Strategy and Marketing Consultant

Plaqad.com is an end-to-end digital platform for social and web campaigns including Influencer and content creator discovery and engagement, publisher engagement and media distribution, tracking, measurement and reporting. Founded in 2017 as a social network connecting brands and individuals to bloggers, news websites, publishers and social influencers (micro-bloggers), Plaqad has a three-pronged mission: To build the web’s most convenient community-led marketing platform. To build communities that give people the power to directly collaborate and exchange value on multiple levels, and ultimately. To give everyone - organizations and individuals - the power to make their voices heard, without barriers. Since 2017, Plaqad has paid out over $1.5 million to users. Our community has grown to over 15,000 members including leading influencers, content creators and publishers who have partnered with 100+ leading brands on hundreds of campaigns through Plaqad. Together, our community members have created and placed over 25,000 pieces of content and connected brands with over 100 million people across online and offline media. About The Role We are looking for an experienced Product Strategy & Marketing Executive who is passionate about building, positioning and driving the adoption and growth of our products. The role requires a strong understanding of product strategy, go-to-market, customer engagement and business growth, with the ability to translate market and customer insights into product and commercial strategies that drive adoption, retention and growth. The successful candidate will have strong relationship-building skills, the ability to work across cross-functional teams, and a strong passion for execution and results. . Responsibilities 1. Own the strategic direction, market execution and commercial growth of assigned Plaqad products; 2. Develop and execute product strategy and go-to-market plans for Plaqad products; Define product positioning, messaging and value propositions; 3. Identify market opportunities, customer needs, industry trends and competitive developments; 4. Translate business objectives, customer insights and market feedback into clear product priorities and execution plans; 5. Work closely with Product, Engineering, Sales, Marketing and Customer Success teams to align product and business priorities; 6. Support product development and prioritisation by providing relevant customer, market and commercial insights; 7. Lead and support product launches, pilots, product demonstrations, customer onboarding and implementation; 8. Develop strategies to drive product awareness, adoption, engagement, conversion and retention; 9. Design and manage structured pilot programmes, moving customers from initial interest through testing, adoption and continued usage; 10. Support product packaging, pricing, positioning and commercialisation decisions; 11. Develop and maintain structured customer feedback loops to inform product development and business decisions; 12. Translate customer needs and feedback into actionable recommendations for Product, Marketing, Sales and Customer Success; 13. Support the development and execution of product marketing campaigns and initiatives that drive product growth and revenue; 14. Provide product insights and recommendations to support sales presentations, customer engagements and commercial opportunities; Coordinate cross-functional initiatives and ensure strategic priorities are translated into clear execution plans and measurable outcomes; 15. Monitor product, customer and business performance metrics, including adoption, engagement, conversion and retention; 16. Analyse performance data to identify trends, opportunities and areas for improvement; 17. Identify operational gaps that may affect product growth, customer experience or business performance and recommend solutions; 18. Work with relevant teams to improve customer experience, product usage and overall product value; Conduct market, customer and competitive analysis to identify opportunities for product and business growth; 19. Work with Management to identify strategic growth opportunities and translate them into actionable business initiatives; 20. Support Management with insights and recommendations for product, commercial and operational decision-making; Ensure Plaqad’s products remain aligned with customer needs, market opportunities and overall business objectives. Requirements Degree in Marketing, Business, Management or related field A minimum of 5 years experience in product marketing, product management, strategy, operations. Experience in go to market strategy, product launches and customer engagement Strong Understanding of technology and digital products Exemplary written and verbal communication skills, including presentations A high level of technical literacy Self-motivated strategic and executive focused Familiarity with Agile development practices