Programmatic Associate Director

100% Remote Position Base Salary: $70-$100k Base Responsible for all aspects of strategizing and executing programmatic media campaigns in a variety of platforms for clients. You are the expert when it comes to programmatic within the agency, you are proficient with DSP platforms (the Tradedesk, DV360, Amazon) and you use your expertise to drive growth. This includes initial planning, execution, monitoring, optimization, analysis and reporting. This role will lead as the day-to-day subject matter expert (SME) for programmatic for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. You will be the one responsible to target customers, create compelling and engaging ads with our creative team and to deliver outstanding communication, service and campaign performance for our clients. Additional Responsibilities include: Assist in the development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.) Leveraging our real-time data dashboards and a plethora of reporting tools, you will communicate campaign performance to clients and create a clear road-map for the future Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests Communicate with clients on all elements of the campaign, including planning, performance, and project status Prepare reports and present results to clients and management in a way that secures alignment and recommends action Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks (betas, ad network updates, innovation opportunities, etc.) Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the client’s business objectives. Build effective relationships with clients Gather data on consumer, competitor, and market conditions