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Boston Link logo

Programmatic Media Specialist

Boston Link
Posted 4 hours ago
🇲🇹Malta🏢Hybrid📁Marketing
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I’m currently recruiting for a Senior Programmatic Specialist to join an established iGaming company in Malta. This is a hands-on position with ownership of programmatic activity across multiple international markets.


📍 Malta – Hybrid

💰 Up to €57,000 + 20% annual bonus

🏡 Up to 6 months remote working per year


The role:

  • Identify and test new inventory, traffic sources and audience opportunities
  • Own the day-to-day management and optimisation of programmatic campaigns
  • Monitor performance against CPA, ROAS and conversion targets
  • Manage budgets, bidding strategies, targeting and retargeting activity
  • Work closely with Creative, Analytics and other Paid Media teams
  • Develop relationships with DSPs, publishers and media partners
  • Use campaign data and attribution insights to improve performance and scalability


Requirements:

  • Proven hands-on experience buying programmatic media and managing campaigns directly
  • Strong analytical skills with the ability to optimise campaigns based on performance data
  • Practical experience with DSPs such as Adform, DV360, The Trade Desk, Quantcast, Moloco or similar
  • Good understanding of tracking, attribution and campaign measurement
  • Experience managing significant programmatic budgets across multiple campaigns or markets
  • Strong knowledge of audience segmentation, bidding, retargeting and optimisation
  • iGaming experience is advantageous but not essential

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