Programme Counsellor (executive education, higher education, corporate partnerships)

One of our clients in Saudi Arabia is looking for a Programme Counsellor, the role will support regional recruitment initiatives and contribute to the development and implementation of recruitment strategies through events, outreach activities, public relations initiatives, and stakeholder engagement across the Middle East region.

Job Title: Programme Counsellor- KSA Based

Reports to: Head of Student Recruitment & Business Development

Student Recruitment

•Manage and follow up on enquiries generated through marketing campaigns, events, and outreach initiatives to maintain a strong pipeline of prospective applicants.

•Provide professional counselling and guidance to prospective students through walk-ins, phone calls, emails, and recruitment activities.

•Support prospective students throughout the admissions journey from enquiry to enrolment, ensuring a high level of customer service.

•Focus on converting high-quality applications in line with recruitment targets.

•Monitor and improve conversion ratios from enquiries to applications and enrolments.

•Guide applicants through the admissions process, ensuring all required documentation and deadlines are met.

Event Management

•Support the planning and execution of recruitment events, exhibitions, and outreach activities.

•Coordinate pre-event and post-event logistics and activities.

•Manage event arrangements including venue selection, exhibition logistics, catering, and equipment requirements.

•Organise guest speakers and external participants where required.

•Prepare event documentation, delegate materials, and promotional packs.

Corporate Social Responsibility (CSR)

•Collaborate cross-functionally with departments including marketing, operations, finance, student support, careers, and alumni to support CSR initiatives.

•Support the planning and delivery of the Centre’s social responsibility programmes and community engagement initiatives.

•Identify opportunities to enhance sustainable and responsible business practices across operations.

Sales & Target Orientation: A proven track record in business development, consultative sales, student recruitment, or corporate engagement, with the ability to achieve ambitious recruitment and revenue targets.

Proactive Business Development: Strong prospecting, networking, and relationship-building capabilities, particularly within the Saudi corporate and government sectors.

Independence & Accountability: A self-driven, resourceful, and results-oriented approach, with the ability to manage recruitment activities independently while working remotely from our Dubai Centre.

Communication & Stakeholder Engagement: Excellent English and Arabic communication skills, strong presentation abilities, and the confidence to engage with senior professionals and corporate decision-makers.

CRM & Pipeline Management: Experience managing sales pipelines, following up on prospects, and converting enquiries into successful enrolments.

Relevant Experience: Ideally, 3–5 years of relevant experience, preferably within higher education, executive education, corporate partnerships, or consultative B2B sales

The successful candidate must be capable of proactively generating opportunities, developing relationships, and contributing to our broader student recruitment and business development objectives in KSA.