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This is a temporary position with an expected duration not to exceed 10 months.
Position Summary:
The role focuses on the ideation, production, and execution of content for the G League's social and digital channels, developing content ideas at the direction of the Head of Content and Manager, G Content, and project managing execution through production and publishing.
The role works closely with NBAE, partners with the digital product team on feature implementation and testing, and engages third-party content partners (media agencies, producers, production companies) as well as marketing partners.
Major Responsibilities:
- Work closely with the G League Content Publishing Lead to outline and publish G League content across social channels (Instagram, X, Facebook, YouTube, TikTok).
- Develop, conceptualize, and produce written and mixed media stories that attract audiences and maintain high levels of fan engagement.
- Publish editorial content focused on G League digital channels (Web, App).
- Understand the G League's assets, offerings, services, and internal processes in order to advance initiatives with internal and external stakeholders.
- Provide content, recommendations, and guidance on G League digital accounts.
- Facilitate, manage, and improve online content delivery tools, systems, and processes.
- Stay up to date with digital technology developments and digital production best practices.
- Be proactive and resourceful, solving issues that arise with tact and diplomacy.
Required Skills/Knowledge:
- Familiarity with all aspects of the content production process, with a strong understanding of the editorial process, including pitching and producing written content.
- Strong written and editorial skillset, with experience pitching and writing digital content for web, including SEO-friendly content.
- Understanding of the digital landscape, including key players and trends, and active use of consumer digital technologies (social media, mobile web/apps, game consoles, streaming services and devices, etc.).
- Strong understanding of current digital marketing channels and how they function, along with solid knowledge of online marketing tools and best practices.
- Experience building social or digital communities and audiences.
- Excellent analytical and project management skills, with strong team management and communication skills, both written and verbal.
- Ability to work cross-functionally in a global, matrix organization.
- Understanding of the media rights landscape is a plus.
- A minimum of 2 years of content creation and production experience, with a proven track record managing multiple projects, setting priorities, and meeting deadlines in a fast-paced environment.
Required Education:
Bachelor's degree required, ideally in Journalism, Marketing, digital technologies, or a related field.
Salary Range:
$2,307.69/biweekly
Job Posting Title:
ProjectEmployees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical; short-term disability; mental health coaching/therapy; and sick time.
Eligibility Note: Not all positions are eligible for these benefits; eligibility may vary by role.
We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2025-26 season featured a record 135 international players from a record-tying 43 countries. The NBA's digital assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.5 billion likes and followers globally across all leagues, team and player platforms. The NBA's Tap to Watch provides seamless access to local, national and global live game telecasts via the NBA App, NBA.com, third-party digital platforms and NBA partner platforms. NBA Cares, the NBA's global social impact platform, drives change on issues facing fans and communities in the areas of health and wellness, civic engagement, social justice and inclusion, and sustainability.
