Project Executive – Qualitative Research

MEET IPSOS

Ipsos is one of the world’s leading market research and insights companies, operating across 90 markets. In Turkiye, we bring together nearly 500 passionate researchers and professionals, helping our clients better understand people, markets and society.

For our Ipsos UU (Understanding Unlimited) team, we are looking for a Project Executive with hands-on experience in qualitative research.

Our UU team helps clients uncover the deeper motivations, attitudes and behaviors behind consumer decisions through qualitative research approaches, including focus groups, in-depth interviews, ethnographic research and online qualitative methodologies.

In this role, you will contribute to qualitative research projects, combining consumer understanding, analytical thinking and storytelling to turn research findings into meaningful insights and actionable recommendations.

Qualifications

• Bachelor's degree in Psychology, Sociology, Marketing, Business Administration or a related field.
• 1–3 years of professional market research experience, preferably within a market research company.
• Hands-on experience in qualitative market research, including focus groups, in-depth interviews and/or online qualitative studies.
• Familiarity with qualitative research processes, including discussion guide development, fieldwork coordination, analysis and reporting.
• Ability to interpret consumer attitudes, motivations and behaviors and translate findings into meaningful insights.
• Good written and spoken English, with the ability to contribute to research reports and presentations.
• Strong analytical thinking, communication and presentation skills, with attention to detail and a curiosity-driven mindset.
• Good command of MS Office applications, particularly PowerPoint and Excel.
• This role follows a hybrid working model, with regular in-office attendance expected on designated office days.

Job Description

• Contribute to qualitative research projects from understanding the client brief and research objectives through fieldwork, analysis and reporting.
• Support the development of research approaches, discussion guides and other qualitative research materials.
• Participate in qualitative research activities, including focus groups, in-depth interviews and online qualitative studies.
• Analyze qualitative research findings to identify consumer motivations, behavioral patterns and meaningful insights.
• Transform research findings into clear insights, compelling stories and actionable recommendations for clients.
• Prepare research reports and presentations that communicate key findings effectively.
• Support project coordination and collaborate with internal teams to ensure high-quality and timely delivery.
• Contribute to client meetings and presentations, gaining experience in client communication and research consultancy.
• Stay informed about consumer trends, evolving qualitative methodologies and Ipsos research solutions to support innovative research approaches.

Why Ipsos?

Ipsos is a global leader in market research and insights, bringing together curious and passionate professionals across the world.

We aim to be intellectually curious, collaborative and client-focused, combining research expertise with a deep understanding of people, markets and society.

Our values guide the way we work:

• Integrity
• Client First
• Curiosity
• Entrepreneurial Spirit
• Collaboration

At Ipsos, employees benefit from a flexible and supportive working environment, including:

• Hybrid working model
• Seasonal Free Fridays
• Birthday leave
• Maternity, paternity and marriage benefits beyond statutory requirements
• Up to 2 months of remote working per year, subject to company practices
• “Change Your Vision” sabbatical leave program
• ESOMAR membership for Ipsos employees
• Master’s degree and foreign language support
• Learning and development opportunities
• Reward programs
• Global career opportunities across Ipsos markets