Public Sector Sales Director

You'll be accountable for developing and executing a clear go-to-market strategy across Public Sector, growing existing strategic customers while accelerating new-logo acquisition and increasing Advania’s presence across relevant procurement frameworks and routes to market.

The role will provide leadership to the Public Sector sales function, creating a high-performance culture with clear accountability for revenue, gross profit, pipeline, customer retention and new-business growth.

You will build trusted relationships with senior and executive stakeholders across Public Sector organisations and position Advania’s capabilities across Managed Services, Cloud, Microsoft, Security, Infrastructure, Workplace and Consultancy to solve complex customer challenges and deliver measurable outcomes.

Salary & Benefits

Our salaries are competitive within the market + industry leading commission structure

Click here for the list of benefits.

Hybrid working

We recognise the benefits that remote and flexible working brings.

We operate a hybrid working policy that allows our employees to balance time in the office and time from home. Each team within our organisation can decide how to implement this policy. If you have any questions after applying, please reach out to our recruitment team.

Responsibilities

• Deliver sustainable year-on-year growth across Advania UK’s Public Sector business.

• Own performance against agreed revenue, gross-profit, pipeline, retention and new-customer targets.

• Build a high-performing Public Sector sales organisation capable of consistently achieving commercial objectives.

• Increase the number and value of strategic Public Sector customers.

• Create and execute targeted new-business campaigns across priority markets and customer groups.

• Develop executive relationships with strategically important customers and prospects.

• Build strong account plans for Advania’s largest Public Sector customers, identifying whitespace, renewal risk and cross-sell opportunities.

• Lead executive sponsorship of major bids, tenders and strategic sales opportunities.

• Increase adoption of Advania’s wider capabilities across Managed Services, Microsoft, Cloud, Security, Infrastructure, Workplace and Consultancy.

• Ensure effective collaboration between Sales, Pre-sales, Solution Architecture, Bid Management, Commercial, Legal, Procurement, Security and Delivery on complex opportunities.

• Maintain strong commercial governance across Public Sector bids, pricing, commitments and contracts.

• Develop strategic relationships with key technology vendors, distributors, framework providers and other partners.

• Represent Advania at relevant Public Sector customer, partner and industry events.

• Monitor market trends, Public Sector policy, funding cycles, competitive activity and emerging technology to identify future growth opportunities.

• Ensure customer commitments transition effectively from Sales into Delivery and Managed Services.

• Maintain a strong focus on customer satisfaction, retention, service adoption and long-term customer value.

• Defining priority Public Sector propositions

• Translating Advania capabilities into sector-relevant outcomes

• Developing repeatable propositions and campaigns

• Building reference customers and case studies

• Working with Marketing on sector-specific messaging and demand generation

What Success Looks Like

• Complete a detailed assessment of the existing Public Sector business, including customers, pipeline, frameworks, renewals, strategic opportunities and competitive position.

• Establish clear revenue, gross-profit, pipeline, retention and new-logo priorities across the team.

• Review the existing account and territory structure and ensure appropriate ownership, segmentation and focus.

• Own the Public Sector business plan and commercial performance, with clear accountability for revenue, gross profit, growth, pipeline coverage, customer retention and new-logo acquisition.

• Responsible for the success of Public Sector to all customers across all pub sec verticals and selling the whole Advania portfolio

• An opportunity to build a single, scalable and high-performing Public Sector sales function, bringing together existing customer relationships, capabilities and routes to market across Advania UK.

• Establish disciplined bid qualification and governance, ensuring resources are focused on opportunities that Advania can credibly win, deliver successfully and convert into sustainable, profitable customer relationships.

• Establish individual objectives and development priorities across the Public Sector sales team.

• Identify the highest-value strategic opportunities and personally engage with the relevant customers and internal stakeholders.

• Build relationships with executive sponsors across Advania’s priority Public Sector customers and prospects.

• Review Advania’s Public Sector framework presence and identify opportunities to increase framework-generated pipeline.

• Establish a robust operating cadence covering pipeline, forecasting, strategic accounts, new business and commercial performance.

• Build strong working relationships with Managed Services, Consultancy, Solution Architecture, Bid Management, Marketing and Delivery.

• Produce a clear Public Sector growth roadmap showing where Advania will retain, grow and win.

Qualifications & Experience

• Significant sales and leadership experience within Public Sector technology sales, ideally within a Value Added Reseller, Managed Service Provider, Systems Integrator or IT services organisation.

• A strong track record of building and delivering Public Sector growth strategies.

• Demonstrable success leading vertically focused sales teams to succeed against ambitious revenue and gross-profit objectives.

• Extensive experience winning significant new Public Sector customers and developing strategic existing accounts.

• Proven track record of strong relationships with key vendor partners in Public Sector.

• Strong knowledge of Public Sector procurement, frameworks, tender processes and bid governance.

• Experience leading complex, multi-stakeholder technology opportunities from initial engagement through procurement, negotiation and contract award.

• Strong commercial judgement, with the ability to balance growth, margin, customer value and risk.

• Executive credibility and the ability to build relationships with senior decision makers, procurement leaders and technology stakeholders.

• Broad understanding of the technology and managed-services market, ideally covering Microsoft, Cloud, Cyber Security, Infrastructure, Modern Workplace and Managed Services.

• Strong forecasting, pipeline management and commercial governance.

• The ability to develop, coach and motivate high-performing sales teams.

• A collaborative leadership style, able to bring together sales, technical, commercial and delivery teams around strategic opportunities.

• Excellent communication, negotiation, presentation and stakeholder-management skills.

About Us:
We are the tech company with people at heart.

At Advania, we believe in empowering people to create sustainable value through the clever use of technology. As one of Microsoft's leading partners in the UK, specialising in Azure, Security, Dynamics 365, and Microsoft 365, we have a proven track record of success in delivering transformational IT services.

Our Selection Process:

We are committed to ensuring an equitable experience for all candidates, regardless of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.

Please do let us know if you’ll need any reasonable adjustments as part of the selection process by highlighting these on your application form.

As part of our commitment to our clients we will need to carry out background checks, including a criminal record check, for all offers of employment. If you have any unspent criminal convictions or questions about the screening process, please notify your recruiter once the application has been submitted.