Regional Dealer Marketing Manager

At Geely, our story began in 1986 with a simple but powerful idea, an idea that has driven us to become one of the world’s most forward-thinking automotive groups. For nearly three decades, we’ve been redefining mobility through our iconic global brands, including Geely Auto, Volvo Cars, Polestar, Lotus, Zeekr, Lynk & Co, the London Electric Vehicle Company, Farizon, and more. We are Geely Auto UK, the UK arm of Geely Auto Group. Having entered the market in 2025 with our first electric SUV, the Geely EX5, we’re continuing to grow rapidly as we build a nationwide dealer and service network.

Job purpose:

The Regional Dealer Marketing Communication Manager will manage all local marketing activities carried out by dealerships within their region (Southern Region). The role involves ensuring that all Dealer marketing efforts are aligned with the brand’s guidelines and objectives, while also offering guidance and support to ensure the successful execution of marketing campaigns.

Main responsibilities:

Coordination of Dealer Local Marketing Activities:

• Oversee and follow up on local marketing activities carried out by dealers, providing guidance and generating reports to allow performance analysis and benchmarking.

• Implement brand event concepts, including product launches, test drives, activations, and other promotional events.

• Monitor and report on dealers' monthly Key Performance Indicators (KPIs).

• Validate and authorise marketing support payments for dealers within region.

Coordination of Dealers' Marketing Activities:

• Undertake regular visit cycle across dealer network to:

• Provide marketing advisory services to dealers.

• Track and report on marketing activities executed by dealers

• Ensure proper use of the brand image by dealers.

• Supervise the adherence to brand guidelines in dealer showrooms.

• Agree actions and activities for on-going marketing within local area

• Work in conjunction with Dealer Marketing Dept to develop marketing strategies and animation campaigns for dealer network

• Develop, deliver, and manage promotional materials such as T-shirts, brochures, car plates, showroom displays, and giveaways.

• Oversee dealers' websites and social media presence.

• Validate digital content created by dealers.

• Manage the acceptance of dealers' marketing support policies.

Education, Skills and Personal characteristics required:

• Bachelor's degree or equivalent in Marketing, Advertising, or Communications.

• Minimum 5 years of experience in dealership marketing or advertising.

• In-depth understanding of dealer marketing workflows.

• Strong negotiation skills for vendor relations.

• Excellent project management expertise.

What can we offer you beyond the salary:

• 25 days annual leave + bank holidays

• Company pension scheme

• Geely & Volvo ECOS scheme

• Car allowance

• Private Medical Insurance

• x6 Life assurance

• Enhanced Maternity and Paternity Pay

• Medicash

• Bike2work scheme

We are an equal opportunities employer:

At Geely Auto UK, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential. If you believe you are right for this role, we warmly welcome your application.